The Licensing Letter

Worldwide

MBLM Expands Into Asia, Opens Office in Seoul

The vowel-free licensing company MBLM (pronounced 'Emblem') says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans. MBLM describes itself as a "brand intimacy agency" which is focused on building ultimate brand relationships using emotional science. The approach has helped the company grow over the years, … [Read more...] about MBLM Expands Into Asia, Opens Office in Seoul

Brand Alliance Joins LIFE Line-Up

Bulldog signs up the leading apparel licensee to create day and nightwear ranges Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for LIFE throughout Europe, to create a range of adult apparel based on the brand. The LIFE brand combines the iconic LIFE logo—made famous by the legendary eponymous magazine— with pictures from the … [Read more...] about Brand Alliance Joins LIFE Line-Up

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum

UFC Taps Startup Fabacus For Fan Reward Program

In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events … [Read more...] about UFC Taps Startup Fabacus For Fan Reward Program

Reporters Without Borders And Minecraft Win Super REGGIE Award

By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders - Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA REGGIE Awards competition. The Super REGGIE went to Reporters Without Borders for a clever collaboration that saw the organization work with Minecraft to bypass press censorship in … [Read more...] about Reporters Without Borders And Minecraft Win Super REGGIE Award

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain't just sellin' spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne … [Read more...] about Popeye and Olive Oyl Become Fashion Icons in Brazil

ViacomCBS and SUPER RTL Expand Licensing in Europe

SUPER RTL and ViacomCBS Consumer Products announced this week the expansion of their licensing agreements to include Nickelodeon’s iconic kids’ properties SpongeBob SquarePants, Blaze and the Monster Machines, and The Loud House in the GSA region, which includes Germany, Switzerland and Austria. Built on a long term partnership that spans licensing and content, this newly … [Read more...] about ViacomCBS and SUPER RTL Expand Licensing in Europe