The Licensing Letter

Worldwide

As Generations Shift, Preschool Market Follows

Broadly speaking, the demographics of the world are changing—on a global level, parents are having fewer children while their financial prospects are improving. For some countries, that translates into increased spending on largely non-essential items, like licensed toys and premium-priced bottles. For other territories, that means decreased spending on essentials like diapers … [Read more...] about As Generations Shift, Preschool Market Follows

China & India Propel Asia Licensed Sales Growth to 2.7%

By Karina Masolova, karina@plainlanguagemedia.com Move over China and Japan; India is now the hottest new market for licensed merchandise worldwide. Thanks to these a handful of countries, growth in licensed retail sales within the greater Asian territory nearly matched the worldwide average growth of 2.7% in 2016. If you're a current subscriber to the Licensing Data Bank, see … [Read more...] about China & India Propel Asia Licensed Sales Growth to 2.7%

Mainland China Up 7% to Reach $6.7 in Licensed Sales

By Karina Masolova, karina@plainlanguagemedia.com For those of you heading to China Licensing Expo in Shanghai—or who are just thinking of doing business in the fifth-ranking market for licensed goods worldwide, we've put together a quick cheat sheet breaking down the numbers behind mainland China. China is remarkable in terms of its relatively rapid slowdown. In 2013, … [Read more...] about Mainland China Up 7% to Reach $6.7 in Licensed Sales

European Licensed Sales Up 1.8%; Western Europe Shines

The European territory experienced retatively flat growth (1.8%) with $32.9 billion in licensed retail sales in 2016, according to TLL's 2017 Licensing Business Survey. But behind the average, several countries out-performed worldwide average growth of 2.7% in 2016. Visit the Licensing Data Bank for more charts and data here. And contact Jen at jen@plainlanguagemedia.com for … [Read more...] about European Licensed Sales Up 1.8%; Western Europe Shines

Worldwide Sales by PT & PC: Entertainment/Toys Drive Growth

As reported earlier, global retail sales of licensed merchandise grew 2.7%—or over $4 billion—in 2016 to reach $167.5 billion, according to TLL’s Annual Licensing Business Survey. On the property side, entertainment/character sales swelled 5.0% in 2016, while on the product side, toys/interactive games led with 3.8% growth. The major source of growth were brands from the … [Read more...] about Worldwide Sales by PT & PC: Entertainment/Toys Drive Growth

Licensed Sales Up 2.7% Worldwide; U.S./Canada Leads in Growth

Retail sales of licensed merchandise went up 2.7% worldwide in 2016 to reach $167.5 billion, according to TLL's Annual Licensing Business Survey. Generally, licensed sales outperformed GPD by a wide margin—despite low consumer spending power, retail activity was high. In areas seemingly plagued by political and economic instability, retail some Survey respondents reported … [Read more...] about Licensed Sales Up 2.7% Worldwide; U.S./Canada Leads in Growth

Top Countries in the $165.7 Billion Market for Licensed Retail Sales Worldwide

2016 was a great year for licensing worldwide, with retail sales topping $165.7 billion, according to TLL's Annual Licensing Business Survey. That figure represents a jump of 1.6% from 2015 and 4.3% from 2014. See the top 49 countries ranked by retail sales of licensed merchandise below. The top four players (the U.S., Japan, Canada, and the U.K.) kept their spots, but China … [Read more...] about Top Countries in the $165.7 Billion Market for Licensed Retail Sales Worldwide

Chinese Housing Boom Propels Licensed Home Sales

The Chinese real estate market continues to grow into 2017, despite government measures to curb home prices and avoid a housing bubble. Average home prices are projected to increase 4.1% year-on-year and property investment could grow by 5.4% in 2017, according to Reuters, citing a state-owned newspaper report. Meanwhile, new construction is expected to grow by 6.2%, according … [Read more...] about Chinese Housing Boom Propels Licensed Home Sales

Demographics of the Licensing Industry: U.S. Leads the Pack

TLL crunched the numbers from Licensing Source Book Online—and, surprise, the U.S./Canada leads with 66% of licensing executives. Europe comes second at 22.8% and Asia third at 6.5% share. See our latest update with licensors and licensees by cateogory below. Share of Licensing Executives, Worldwide, Sept. 2016 Note: Numbers may not add up exactly due to rounding. Data … [Read more...] about Demographics of the Licensing Industry: U.S. Leads the Pack