By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I'm a huge fan of Rube Goldberg machines. The fact I'm terrible at making them just makes them all the more fascinating, as marbles tip over dominoes, which launch a rocket into the air, which pops a balloon, which releases a weight, which sets off a … [Read more...] about Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion
Archive
The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Sesame Workshop says fans of the Sesame Street show should "expect the unexpected" when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it's teaming up with some popular (DTC) brands to let fans show their love for their favorite Sesame Street Muppets in a new – and fashion-forward! – … [Read more...] about The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
With major films being released, Universal Brand Development is preparing a massive licensing launch for the Jurassic Park and Minions franchises. Jurassic World Dominion will be opening in theaters next summer, while Minions: The Rise of Gru is currently scheduled for release on July 1, 2022, although release dates have been a bit slippery because of COVID-19. Both films come … [Read more...] about Universal Brand Development Launching Major Programs for Jurassic World Dominion and Minions
Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion
By Gary Symons TLL Editor in Chief A study by ViacomCBS Consumer Products shows that a doll is not just a doll, and that representation of minorities in toy choices can dramatically impact how children view diversity. ViacomCBS unveiled the results of More Than Dolls on Nov. 18, a new study commissioned to examine diversity in the Dolls category and factors that fuel … [Read more...] about ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers' kitchen with The Official Guinness Cookbook. The cookbook, created through a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk, is now available online on Amazon.com. Guinness is … [Read more...] about Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around the world to license and develop new iterations of its location-based entertainment (LBE) venue Crayola Experience, a larger-than-life, … [Read more...] about Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Trademark Licensing: GTL Drives Licensing Deals For Scania
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus … [Read more...] about Trademark Licensing: GTL Drives Licensing Deals For Scania
Cyber Group Hires Retail Monster to Rep New Animated Series
Award winning Cyber Group Studios has has appointed licensing agency Retail Monster, LLC, to develop strategic licensing programs in the U.S. for two of its new CG animated kids’ adventure series. The deal includes representation for The McFire Family, an original production, and Press Start!, based on the best-selling book series from Scholastic. Cyber Group Studios is an … [Read more...] about Cyber Group Hires Retail Monster to Rep New Animated Series
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”