By Allison WatkinsonTLL Reporter Amazon has entered into an agreement with Epic Games to bring licensed content from its Invincible series to the Fall Guys video game. Invincible is an animated superhero series for adult audiences that airs on the Amazon Prime streaming service. The series is based on a comic by Robert Kirkman, Cory Walker, and Ryan Ottley. The plot of the … [Read more...] about Video Game Licensing: Invincible Skins Flying Into Fall Guys
Articles
Body Glove Inks Deal with ESI For Growth In Consumer Electronics
The action-sports brand Body Glove has announced a new licensee deal to expand its consumer electronics business. The multi-year agreement will see ESI Cases & Accessories license the Body Glove brand in the consumer electronics market across the United States, Canada, and Latin America. The deal was brokered by Starwood Brands, a brand licensing agency which … [Read more...] about Body Glove Inks Deal with ESI For Growth In Consumer Electronics
Opinion: Artists Are Freaking Out Over AI Apps, And So Should You
By Gary Symons TLL Editor in Chief Artificial Intelligence apps like Lensa or ChatGPT offer great promise, but they are also a threat to creators. That's the very real fear sweeping through the artistic community these days, as writers and illustrators cope with AI apps that can create in seconds what takes them hours to do. The technology also poses serious … [Read more...] about Opinion: Artists Are Freaking Out Over AI Apps, And So Should You
Interparfums Signs 15-Year Fragrance Agreement With Lacoste
By Allison Watkinson TLL Reporter Interparfums SA has signed a fifteen-year global licensing agreement with Lacoste to be the sports brands' exclusive cosmetics developer. Interparfums SA is a majority-owned subsidiary of the international cosmetics and fragrance company, Inter Parfums, Inc. The company develops, manufactures and distributes products as the exclusive … [Read more...] about Interparfums Signs 15-Year Fragrance Agreement With Lacoste
Limited Edition Magikarp Jewelry Makes a Splash for the New Year
By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year
Jumanji Attraction to Open at Gardaland in 2023
Italy's largest theme park will open a new attraction this year based on the Jumanji films from Sony Pictures Entertainment. Gardaland says the new Jumanji - The Labyrinth attraction will offer adventure-lovers of all ages an exclusive and immersive experience to submerge themselves in the wonderfully wild world of Jumanji. Gardaland Resort is an amusement park located in … [Read more...] about Jumanji Attraction to Open at Gardaland in 2023
Members Only: 2022 Royalty Trends Report Released in January Magazine
The Licensing Letter has released its annual Licensing Royalty Trends Report for 2022 in the January issue of TLL Magazine. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, … [Read more...] about Members Only: 2022 Royalty Trends Report Released in January Magazine
Five Trends That Will Shape the Future of Sports Licensing
By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show
Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval
But H&M Says It Followed "Proper Approval Procedures By Gary Symons TLL Editor in Chief Talk about a licensing nightmare! Canadian pop superstar Justin Bieber just made global headlines, going on Instagram and trashing H&M for allegedly using his face and lyrics on a line of apparel. The collection features items including a sweatshirt, a canvas bag and a … [Read more...] about Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval