By Allison Watkinson TLL Reporter Loungefly, a lifestyle brand from Funko, has announced a new brand experience called Summer of Loungefly, to showcase the latest summer collections. Hosted at Goya Studios, the event will allow fashion and pop culture enthusiasts to immerse themselves in the Loungefly brand and its high-end apparel line, Stitch Shoppe. The event will feature … [Read more...] about Funko Turns Up the Heat With Summer Loungefly Showcase
Articles
Spin Master Lands Master Toy Agreement with Sony Interactive
By Gary Symons TLL Editor in Chief Canadian-based Spin Master has just landed a massive deal with Sony Interactive, making it the master toy maker for all PlayStation and SIE video games. Spin Master will now hold the toy license for hits like God of War, The Last of Us, UNCHARTED, and Horizon Zero Dawn, among many others. Spin Master plans to release lines in the categories … [Read more...] about Spin Master Lands Master Toy Agreement with Sony Interactive
Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
The UK's popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help "care experienced children." That phrase in the UK refers to children in care, which may be under a Compulsory Supervision Order at home, or in a foster home situation. Brand owner Novel Entertainment says it's teaming up with Madlug "to support the company’s mission to raise … [Read more...] about Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection
Grim News For Licensing: EIU Predicts $1 Trillion Drop in Global GDP
EIU predicts greater drop in global GDP Consumer confidence plummets IMF predicts gas embargo by Russia could further impact EU economy Licensed consumer sales predicted to drop in late 2022 and throughout 2023 By Gary Symons TLL Editor in Chief More gloomy news for the licensing industry as the Economist Intelligence Unit predicts the War in Ukraine will shave $1 trillion … [Read more...] about Grim News For Licensing: EIU Predicts $1 Trillion Drop in Global GDP
Western Chief Partners With Girl Scouts for Branded Footwear
The Girl Scouts are about more than just cookies; now they've got their own line of boots, courtesy of Western Chief. The footwear company says it's signed a deal with the Girl Scouts that pairs the organization's adventurous spirit with Western Chief’s 130+ years of family footwear heritage and signature original prints. The collection offers three styles for children and … [Read more...] about Western Chief Partners With Girl Scouts for Branded Footwear
Inclusive Licensing: Care Bears Latest Apparel Line is a DREAM Come True
By Allison Watkinson TLL Reporter Streetwear company DREAM Clothing is releasing limited-edition, pride-focused Care Bears apparel drops for the brand's 40th anniversary. “Care Bears fans have been celebrating sharing, caring, kindness, and inclusivity for over 40 years now,” said Cloudco Entertainment’s Head of Global Licensing, Robert Prinzo. “We are grateful for the … [Read more...] about Inclusive Licensing: Care Bears Latest Apparel Line is a DREAM Come True
Who’s News: Game Licensing Firm Arcade1Up Levels Up Management Team
By Allison Watkinson TLL Reporter Game licensing company Arcade1Up has announced three additions to the company’s senior leadership team. The new hires include Tom Lyons as Chief Marketing Officer, Adriana Vila Soto as SVP of Marketing and Strategic Partnerships, and Chris Cardenas as Vice President of Sales. “Arcade1Up is at a pivotal growth stage with exciting and … [Read more...] about Who’s News: Game Licensing Firm Arcade1Up Levels Up Management Team
TV Licensing: Discovery Launches CP Program for Shark Week
Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week