How the Light Fund's upcoming channel swim is supporting the RNLI’s life-saving work and saluting a valued friend By Sian Dorrinton There are many beneficiaries of this year’s Light Fund English Channel Relay fundraiser but, appropriately enough, a portion of the funds raised by the two teams’ swim to France will go to support the Royal National Lifeboat Institution (RNLI) and … [Read more...] about Light Fund Raising Funds For Rescue Organization RNLI
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Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block
2022 North American MixTape Tour Kicks off in May with Over 50 Shows New Kids On The Block is back on tour, and has tagged Epic Rights to develop a global merchandise program. The licensing deal comes on the heels of their latest release, the high-octane anthem Bring Back The Time, and their North American Mixtape Tour. Since the band debuted in 1984, NKOTB, consisting of … [Read more...] about Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block
Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands Group and Forever 21 have landed a metaverse collaboration with Mattel's Barbie. The new limited-edition collection includes a range of on-trend vintage style … [Read more...] about Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
Def Leppard Toasts Anniversary With Licensed Gin Products
By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing agency Epic Rights and Brands for Fans to develop the new products, which will be named after two songs from their album Hysteria: Animal and Rocket. With this Def … [Read more...] about Def Leppard Toasts Anniversary With Licensed Gin Products
Fashion Brand Custo Barcelona Partners With Art Ask Agency
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to licensees and brand owners. Based in Barcelona, the agency is known for working with global rights, fast turnaround, approvals, feedback, … [Read more...] about Fashion Brand Custo Barcelona Partners With Art Ask Agency
Cookie Run Steps Into Apparel Deal With Juniper Creates
By Allison Watkinson TLL Reporter Devsisters has dropped its first ever collection of licensed Cookie Run merchandise in collaboration with Juniper Creates. Devsisters is the international gaming company behind the Cookie Run Universe. Since 2009, the company has created iconic running games including OvenBreak, Cookie Run: OvenBreak, and the award-winning Cookie Run: … [Read more...] about Cookie Run Steps Into Apparel Deal With Juniper Creates
YouTube Hit Booba Tags IMG For Licensing Program
UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships. Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in … [Read more...] about YouTube Hit Booba Tags IMG For Licensing Program
Sesame Street: The Musical Coming to New York
By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it's just off Broadway! Rights holder Sesame Workshop is working with Rockefeller Productions on Sesame Street: The Musical, with an opening night premiere on Sept. 22 at Theater Row on West 42nd Street. Sesame Street’s beloved furry friends will appear in … [Read more...] about Sesame Street: The Musical Coming to New York
OceanX and Crayola Launch Program for World Oceans Day
By Allison Watkinson TLL Reporter The global ocean-based nonprofit OceanX and Crayola have launched a licensed, virtual-learning event in celebration of World Oceans Day. The OceanX-Crayola partnership originally began in 2021 with an immersive national takeover tour of Crayola Experience attractions, as well as the Crayola Experience Home Adventure Kit Ocean Edition. Now … [Read more...] about OceanX and Crayola Launch Program for World Oceans Day
Pride Month: TomboyX Partners With Target on Inclusive Fashion
By Allison Watkinson TLL Reporter TomboyX, the LGBTQ+ size and gender inclusive intimate and apparel brand has launched an exclusive collaboration with Target on designs to celebrate Pride Month. “We’re excited for this collaboration which brings some of our best-selling favorites directly to customers at Target stores and online," said Fran Dunaway, Co-Founder of … [Read more...] about Pride Month: TomboyX Partners With Target on Inclusive Fashion