Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, this week announced it has been selected as winner of the Contract Management Solution Provider of the Year award in the second annual LegalTech Breakthrough Awards program. LegalTech Breakthrough is a leading independent market intelligence organization that … [Read more...] about IP Management: Brainbase Licensing Suite Wins Major Award
Articles
Heal In Style, With CURAD x Kendra Dandy Partnership
CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s classic adhesive bandages. The new bandage line will feature pineapple, papaya, banana, and dragon fruit designs offering a splash of … [Read more...] about Heal In Style, With CURAD x Kendra Dandy Partnership
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
Le Creuset and Harry Potter Put The Magic Into Cooking
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure magic,” said Paul van Zuydam, owner of Le Creuset. “We are thrilled to team up with Warner Bros. Consumer Products to bring that magic … [Read more...] about Le Creuset and Harry Potter Put The Magic Into Cooking
Licensing Law: Peloton Sues Lululemon After Branding Breakup
Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has now sued Lululemon Athletica after the fitness fashion house threatened its own lawsuit over Peloton's new apparel line. Peloton filed its lawsuit in … [Read more...] about Licensing Law: Peloton Sues Lululemon After Branding Breakup
Going Gaga Over Gucci: Designer Brand Soars After Film Release
By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga House of Gucci, starring Lady Gaga, Adam Driver, Al Pacino, Jeremy Irons, and Jared Leto. It turns out a little mayhem can be very good for business, as … [Read more...] about Going Gaga Over Gucci: Designer Brand Soars After Film Release
The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
The first ever Licensing Sustainability Award (LSA) from SPLiCE and The Licensing Letter will be revealed on Dec. 1 at the SPLiCE Licensors Summit. The Society of Product Licensors Committed to Excellence (SPLiCE) and The Licensing Letter announced the new award program in September. Under the LSA program, TLL and SPLiCE present an award quarterly to a company for its … [Read more...] about The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
Kids' entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple Valentine’s Day greeting card, but the character proved to have enduring popularity. Over the ensuing decades, Strawberry Shortcake has grown and evolved … [Read more...] about Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake
Mergers & Acquisitions: Major Investors Acquire Stake in Authentic Brands Group
There's big news for one of the giants in the global licensing industry, as two major investment funds have purchased a significant stake in Authentic Brands Group. ABG says the deal with CVC Capital Partners (CVC) and HPS Investment Partners (HPS) will provide the company with more support as it continues its rapid growth. The two funds have signed definitive agreements to … [Read more...] about Mergers & Acquisitions: Major Investors Acquire Stake in Authentic Brands Group