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Articles

Salary Survey: It’s Hard To Ask for a Raise Out There

March 8, 2019

Contact the editor at karina@plainlanguagemedia.com Almost three-fourths of respondents to TLL's 2019 Salary Survey agree: "It's hard to ask for more compensation." At the same time, 42% are not satisfied with their current level of comp, and 49% say they don't get enough support to do their jobs properly. The most commonly cited reason? Bureaucracy and inertia. Simply put, … [Read more...] about Salary Survey: It’s Hard To Ask for a Raise Out There

About TLL’s 2019 Compensation Report & TLL’s 2019 Salary Survey

March 8, 2019

Contact the editor at karina@plainlanguagemedia.com and sales at jen@plainlanguagemedia.com You're a licensing executive: Negotiate like one. TLL is currently updating the only industry-specific source of salary, bonus, and data. Reserve your 2019 edition of TLL's 2019 Compensation Report today and get last year's report emailed to you for just $47 more—email or call Jen at … [Read more...] about About TLL’s 2019 Compensation Report & TLL’s 2019 Salary Survey

Show Me the Money: Toycos Report Depressed Sales FY2018

March 4, 2019

With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko. The bankruptcy and subsequent liquidation of Toys"R"Us (TRU) stores (which immediately impacted the U.S., U.K., and Australia in 2017) remained a drag on 2018 performance thanks to store … [Read more...] about Show Me the Money: Toycos Report Depressed Sales FY2018

Digital Deets: Retail, Social & Gaming Updates

March 4, 2019

Gen Z is shopping more frequently and spending more on fashion than Millennials are, according to a study from LIM College. Although the two generations tend to align in overall values, Gen Zers tend to appreciate the material things in life, including shopping at malls and physical stores. It's not only Gen Z—this last holiday season, everyone appreciated the convenience of … [Read more...] about Digital Deets: Retail, Social & Gaming Updates

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

March 4, 2019

This year, L.O.L. Surprise! by MGA Entertainment received the distinguished “Toy of the Year” and "License of the Year" awards at the 19th Annual Toy of the Year (TOTY) Awards. MGAE took home two more awards in the Doll and Playset (tied) categories for a total of four honors. Lego tied for the most number of awards with four of its own: Collectible, Construction Toy, Playset … [Read more...] about L.O.L. Surprise! Sweeps Toy & License of the Year Awards

What’s the [Toy] Story? Same as Last Year, Just Better!

February 25, 2019

Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!

M&A: New Faces, Same Places

February 25, 2019

Contact the editor at karina@plainlanguagemedia.com Penske Media Corp. (PMC) purchases the last remaining 49% stake in Rolling Stone from BandLab Technologies, giving it full ownership over the magazine brand, including all event and licensing rights, as well as the parallel entity Rolling Stone Intl. Other PMC properties available for licensing include Variety, Deadline … [Read more...] about M&A: New Faces, Same Places

Feature Creatures: Horns, Hooves & Hybrids

February 25, 2019

Contact the editor at karina@plainlanguagemedia.com Take a moment to recall last year's feature headline for New York Toy Fair: Blind Bags, Glitter & Poop. This year, we can safely replace the last one with: Unicorns. The unicorn motif dominated the show floor across practically every animal and creature—everything from the household cat and dog (and hamster), to the … [Read more...] about Feature Creatures: Horns, Hooves & Hybrids

Going Corporate: 2019 Toys/Games Built on a TM

February 25, 2019

Contact the editor at karina@plainlanguagemedia.com Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights amongst those branded offerings we spotted on the floor at New York Toy Fair: The Smithsonian expands its a widening line of STEM toys aimed at older kids from Sakar. The line includes … [Read more...] about Going Corporate: 2019 Toys/Games Built on a TM

2019 U.S. Retail Growth Forecast Rosy; But Not Without Challenges

February 15, 2019

Contact the editor at karina@plainlanguagemedia.com This year's batch of respondents to TLL's Annual Licensing Business Survey agree with the experts: the U.S. economy is good for business in 2019. But uncertainty threatens to tank that rosy optimism. Half of the respondents to the 2018-19 Annual Survey—just under 50%—say that their licensing business will improve in 2019, … [Read more...] about 2019 U.S. Retail Growth Forecast Rosy; But Not Without Challenges

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