The Licensing Letter

Articles

Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017, according to TLL's Annual Licensing Business Survey. The biggest drivers behind the roughly $710 million increase in sales were soft goods like apparel and accessories; home-related goods like domestics, furniture, and … [Read more...] about Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada, according to TLL's Annual Licensing Business Survey. Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017 within the U.S./Canada. A large part … [Read more...] about Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

Who’s News—January 2019

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 1/14/2019 Margie Cohn, currently President of DreamWorks Animation Television, takes on the additional role of President of DreamWorks Animation. Cohn … [Read more...] about Who’s News—January 2019

M&A & CSR

Contact the editor at karina@plainlanguagemedia.com Apple nabs the rights to the late Charles M. Schulz’s Peanuts brand following a highly competitive bidding process. The deal will see Apple team with DHX, which already has a stake in the Peanuts franchise, to produce upcoming projects, including new specials and animated shorts, exclusively for Apple TV. Under the new … [Read more...] about M&A & CSR

Store Check: Holiday 2018 at Rockefeller Center

Contact the Editor at karina@plainlanguagemedia.com. FAO Schwarz has returned to New York City with a brand new flagship store at 30 Rockefeller Plaza. The toy store spans 2.5 levels with over 20,000 sq. ft. of FAO's signature toys, interactive experiences, and themed partner areas. In addition to holiday exclusives, the store's collaboration with specialty candy retailer … [Read more...] about Store Check: Holiday 2018 at Rockefeller Center

Experiential & Promotional Roundup

Contact the Editor at karina@plainlanguagemedia.com. Pantone's 2019 color of the year is Living Coral, a "nurturing" hue that is meant to evoke "lighthearted activity" and "playful expression." Crayola brings children at Chick-fil-A restaurants aseries of five premium toys to encourage creativity and fun. The program is supported by a micro-site on Crayola.com and marketing … [Read more...] about Experiential & Promotional Roundup

Who’s News—December 2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 12/11/2018 DHX Media appoints Maarten Weck as EVP & Managing Director of its wholly owned subsidiary, the Copyright Promotions Licensing Group … [Read more...] about Who’s News—December 2018

Upcoming 2019 Flicks With Licensing Potential Dominated by Comics & Sequels

By: Karina Masolova, with additional research by Susan Adams. Contact the Editor at karina@plainlanguagemedia.com. Of the upcoming films that TLL has identified as having licensing potential, 27% are based on comics while 28% are original works. And 56% are sequels or reboots. See the full list of 189 films being released through 2025. Just over one-third of films on the list … [Read more...] about Upcoming 2019 Flicks With Licensing Potential Dominated by Comics & Sequels