By Karina Masolova Following snowdrifts and slush, shoppers returned to stores—and the licensed goods within. Macy's flagship 34th Street location featured some select brands in full force. While retail space is shrinking for lesser-known brands, the retailer put out all the stops for the heavy hitters. Felix the Cat plush dominated one display, with Where's Waldo and Peanuts … [Read more...] about Store Check: Macy’s Herald Square
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Who’s News
LIMA appointed Rutika Malaviya as its official representative for India. Cherokee Global Brands hired Randi Spieker as EVP Business Development. DHX Brands named Kaisa Nieminen Senior Brand Manager for North America. Dave Tovey joined the company in the newly created role of Business Development Manager EMEA. And Danielle Tanton was appointed to the new role of Live Events … [Read more...] about Who’s News
Super Bowl Spending to Top $15.5 Billion
By Glenn S. Demby, Esq. The Super Bowl is big every year. But this year's 50th anniversary installment will be the biggest Super Bowl ever, at least from a consumption perspective. Just consider these numbers from the National Retail Federation: 188.9 million—Estimated TV viewers (as compared to 183.7 million last year) 17.7%—Percentage of viewers citing commercials as most … [Read more...] about Super Bowl Spending to Top $15.5 Billion
Big Fashion Licensors Taking Back Control of their Brands
By Glenn S. Demby, Esq. The licensing model is one fashion trend that's unlikely to ever go out of style. But a growing number of fashion licensors—especially the bigger houses—are bucking the trend and taking back direct control of their brands. The most recent example is Puig, the Barcelona-based beauty company and owner of Jean Paul Gaultier fragrances, which earlier this … [Read more...] about Big Fashion Licensors Taking Back Control of their Brands
WBCP Reveals Superlist of Licensees
By Karina Masolova Warner Bros. Consumer Products unveiled a host of licensees worldwide for its biggest property of the year, Batman v Superman: Dawn of Justice, which hits theaters March 25th. See the full list, with contact info for all dealmakers via the Licensing Source Book, below. Front and center with all-new franchise DC Super Hero Girls, WBCP will showcase a … [Read more...] about WBCP Reveals Superlist of Licensees
Firearms Manufacturers Move Outdoors
By Karina Masolova Even as gun sales are rebounding for the first time in years, firearms manufacturers are developing hunting and other outdoor brands to avoid pressure from tightening regulations and extreme sales cycles. Smith & Wesson became the second publicly owned firearms manufacturer to seek out brands in the outdoor recreation industry. The trend is driven by an … [Read more...] about Firearms Manufacturers Move Outdoors
As Pet Pampering Grows, Licensing Goes to the Dogs
By Marcy Magiera For evidence of Americans' preoccupation with their pets, look no further than Super Bowl Sunday, when Animal Planet's Puppy Bowl XII (in VR, no less) and Hallmark Channel's Kitten Bowl III will fill the hours leading up to the main gridiron event. Or the fact that a Petco survey during the fourth quarter showed that 82% of respondents intended to … [Read more...] about As Pet Pampering Grows, Licensing Goes to the Dogs
Who’s News
Pam Lifford has been named President of Warner Bros. Consumer Products starting Feb. 1. Lifford succeeds Brad Globe, who will step down in after more than a decade overseeing WBCP. Barry Ziehl has been named EVP Public Affairs & Strategic Initiatives for Warner Bros. Entertainment. IDW Publishing is taking management of its foreign rights catalog for global publishing … [Read more...] about Who’s News
NPD: Star Wars Toy Sales One-Third Higher than Frozen
By Marcy Magiera Star Wars, the space epic whose newest chapter has knocked down box-office records around the world, also drove sales of movie licensed toys up by almost 10% in 2015, according to The NPD Group's year-end accounting of U.S. toy sales. Connection to entertainment content was the key driver behind the growth of the toy industry in 2015, NPD found, with overall … [Read more...] about NPD: Star Wars Toy Sales One-Third Higher than Frozen
NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion
By Glenn S. Demby, Esq. Most of the major pro team sports leagues in the U.S. use a two-tiered licensing model, in which the team owners, represented by the league, license the team names, logos and trade dress, and the players, represented by the union, license the players' names, likenesses, numbers and signatures. Historically, the lion's share of licensing revenue has … [Read more...] about NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion