By Gary Symons TLL Editor in Chief After a rough two years for the Walt Disney Company, Robert Iger has been reappointed as the company's CEO. Iger will replace Bob Chapek, who has stepped down from the position of CEO. Iger spent more than 40 years at Disney and also ran the company as CEO during 15 of its most successful years, overseeing massive growth that made … [Read more...] about Bob Iger Returns as CEO in Major Disney Shakeup
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Toy Association Names Top STEAM Toys for 2022
By Allison Watkinson TLL Reporter The Toy Association has unveiled its Holiday 2022 STEAM Toy Guide, which includes 30 officially accredited STEAM-based toys. The STEAM Toy Guide features hands-on toys and activities that engage kids in science, technology, engineering, art, and math. Each toy on the list has passed a strict product evaluation process to earn an official … [Read more...] about Toy Association Names Top STEAM Toys for 2022
Designer Ellie Whittaker Secure D2R Deal with Best&Less
By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less
Pininfarina and Globics Announce Licensing Agreement for Watches
The posh Italian design firm Pininfarina and Globics Technology will partner on state-of-the-art Hybrid and Smart Watches under the Pininfarina brand. The deal was brokered by IMG, Pininfarina’s global licensing agency. The partnership combines the tech smarts of Globics Technology, a wholly-owned subsidiary of National Electronics Limited, and the haute couture fashion sense … [Read more...] about Pininfarina and Globics Announce Licensing Agreement for Watches
Sneaky Grinch Gets His Own Sneakers From adidas
By Gary Symons TLL Editor in Chief Dateline: Whoville In a stunning turnabout, the infamous Grinch is now putting presents under the tree, thanks to a partnership between adidas and Dr. Seuss Enterprises. adidas Originals is teaming up with the Grinch by creating a festive spin on its classic basketball shoe, the Forum Low. In a stylish new collaboration that is as sweet … [Read more...] about Sneaky Grinch Gets His Own Sneakers From adidas
ZAG Stages Its First Dedicated Brand Summit
New Licensing Partners Announced For Flagship Show Miraculous The animation house ZAG is hosting its first-ever brand summit in Mexico City, thanks to soaring ratings in Latin America. The award-winning studio says that, since establishing a dedicated office in Mexico in September 2021, enthusiasm for ZAG’s multiple award-winning flagship brand Miraculous - Tales of Ladybug … [Read more...] about ZAG Stages Its First Dedicated Brand Summit
The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop
By Allison WatkinsonTLL ReporterThe boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported opening … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop
Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag
By Allison WatkinsonTLL ReporterSpielwarenmesse eG has appointed Carol Rapp as its new joint director for the company's subsidiary, Friedhelm Merz Verlag.Friedhelm Merz Verlag is a German gaming event company that was acquired as a subsidiary by Spielwarenmesse eG in early 2022. Rapp will assume joint responsibility of Friedhelm Merz Verlag with the two existing directors, … [Read more...] about Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag
Retail Trends: Christmas a Bit Less Merry in 2022
NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022
New Company Formed to License Mercer Mayer Books
By Allison Watkinson TLL Reporter Mercer Mayer has partnered with John R. Sansevere to develop licensing programs for Mayer's literary franchises through their new company, TWELVE/30. The newly created company has exclusive media and licensing rights to Mayer's original IPs across all consumer products and publishing categories. Throughout his career, Mercer Mayer has … [Read more...] about New Company Formed to License Mercer Mayer Books