The Licensing Letter

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Sports Licensing: Prime Video Scores Big With NFL License

By Gary Symons TLL Editor in Chief It appears Amazon's billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon's Prime Video aired the first of its Thursday Night Football (TNF) matches on Sept. 15. Its deal with the NFL means that, outside of teams' local markets, NFL fans need to tune in to Prime's streaming service to catch their … [Read more...] about Sports Licensing: Prime Video Scores Big With NFL License

Warner Music Album To Celebrate 10 Years of Daniel Tiger

By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music are celebrating the 10th anniversary of Daniel Tiger’s Neighborhood with a licensed digital album. “We’re thrilled to continue the 10th anniversary celebration for Daniel Tiger’s Neighborhood with our partners at Warner Music Group’s Arts Music division,” said Matt Shiels, VP of Business and Legal … [Read more...] about Warner Music Album To Celebrate 10 Years of Daniel Tiger

Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds

By Gary Symons TLL Editor in Chief Falcon's Beyond has unveiled a new technology it says will combine digital and real-world experiences in the metaverse. Falcon's Beyond is an integrated entertainment development company that has become a leader in the global experiential entertainment industry. Now, Falcon's is truly going beyond with the release of BeyondME, a new fan … [Read more...] about Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds

Book Licensing: New Snacks For a Very Hungry Caterpillar

By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar

Licensing Law: Lindt Triumphs in Battle of the Bunnies

By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies

Toya and Dove Launch Game Supporting Female Self Esteem

By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem

TOMY Partners on Combined Doll and Book Line

By Allison Watkinson TLL Reporter TOMY International has developed a licensing partnership with Cottage Door Press for a line of co-branded gift sets featuring the new YumiAmi doll brand. The YumiAmi line of soft dolls was developed in-house by the US brand design team of TOMY International. TOMY International is a global designer, producer, and marketer of high-quality … [Read more...] about TOMY Partners on Combined Doll and Book Line

MGM Builds Licensing Program For New Wednesday Series

By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series

Precious Moments Signs New Licensees

By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees