By Allison Watkinson TLL Reporter The animation studio ZAG has established its first office in Argentina to spearhead merchandising and licensing activities in the region. The Buenos Aires office will focus primarily on Argentina, Bolivia, Paraguay and Uruguay for the company's portfolio of ZAG Heroez brands. This portfolio includes the worldwide hit "Miraculous - Tales of … [Read more...] about Melisa Fuhr To Head ZAG Expansion In New Argentina Office
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Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal
By Allison Watkinson TLL Reporter Nickelodeon and Paramount have formed a creative licensing partnership with IMPS and LAFIG Belgium to expand The Smurfs cinematic universe. That partnership is a huge boost for the franchise, and will result in multiple new shows and films. Sony previously owned The Smurfs brand, which was originally created by Pierre Culliford, also known … [Read more...] about Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses
Literary Licensing: Seven New Licensees For Percy The Park Keeper
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the continued popularity of the brand among families. Nick worked for various major graphic design companies before becoming a full-time … [Read more...] about Literary Licensing: Seven New Licensees For Percy The Park Keeper
Music Licensing: MDR Keeping Amy Winehouse Legacy Alive
British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of Amy Winehouse. As part of that deal, the Amy Winehouse Foundation, which works to promote the late artist's legacy, will receive a portion of the proceeds … [Read more...] about Music Licensing: MDR Keeping Amy Winehouse Legacy Alive
Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls
By Allison Watkinson TLL Reporter World of EPI has announced a collaboration with Disney and Marvel to create ethnically-inclusive fashion dolls, collectible figurines, and accessories. The upcoming line of licensed consumer products will feature characters from the new Disney+ series "The Proud Family: Louder and Prouder" and the upcoming "Marvel’s Moon Girl and Devil … [Read more...] about Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls
Trademark Licensing: Wildbrain to Unlock Partnerships For Master Lock
By Allison Watkinson TLL Reporter WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company. Under the partnership, WildBrain CPLG will have global and exclusive responsibility to handle The Master Lock Company’s properties Master Lock and SentrySafe. “This partnership with The Master Lock Company … [Read more...] about Trademark Licensing: Wildbrain to Unlock Partnerships For Master Lock
Comics Licensing: Iceberg’s Popeye-Themed Fashion Says ‘I Yam What I Yam’
The Iceberg Fall/Winter 2022 men’s collection is set to feature items inspired by the enduring comic character Popeye the Sailorman. The collection captures the lifestyle of explorers and survivalists, featuring Popeye-inspired, nautical-themed designs throughout the line. It will include a wide range of products including jackets, tops, and pants. “Popeye, Olive Oyl and … [Read more...] about Comics Licensing: Iceberg’s Popeye-Themed Fashion Says ‘I Yam What I Yam’
Earthbound Brands Announces Healthy Partnership With WW
By Allison Watkinson TLL Reporter Earthbound Brands has announced a partnership with WW (formerly Weight Watchers) to expand its official licensing portfolio. Earthbound is a leading product design, licensing, and brand growth company that expands the reach of brands in the market on a global scale. "We are delighted to have partnered with Earthbound Brands to expand our … [Read more...] about Earthbound Brands Announces Healthy Partnership With WW
Universal Acquires Sting’s Music Catalog For Reported $300 Million
By Gary Symons TLL Editor in Chief The red-hot market for music catalogs is continuing in 2022 as Universal Music Group acquired the works of Police frontman Sting for a reported $300 million. Sting was represented in the transaction by Allen Grubman with his partners Joe Brenner and Stuart Prager. One of the largest music acquisitions to date, the Sting collection includes … [Read more...] about Universal Acquires Sting’s Music Catalog For Reported $300 Million