The Licensing Letter

Open Content

Licensing Deal Brings Angry Birds Up Close and Personal

By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal

LMI’s Latest Deal is Pure Rubbish … In a Good Way

ILLUMINATED FILMS AND LMI AGREE TO DEAL FOR LICENSING OF THE RUBBISH WORLD OF DAVE SPUD Illuminated Films says it has signed LMI as their licensing partner for the CITV comedy adventure series The Rubbish World of Dave Spud. Established in 1982, Licensing Management International (LMI) is a multifaceted licensing agency that has represented some of the world’s most … [Read more...] about LMI’s Latest Deal is Pure Rubbish … In a Good Way

TV Licensing: MeteoHeroes Ready For Licensing In Latin America

Mondo TV's hit show MeteoHeroes is now available for licensing deals in Latin America and the Caribbean. Mondo TV Studios says the show has been signed by a variety of distributors throughout the region. These new launches are significant announcements for the show, says Maria Bonaria Fois, CEO of Mondo TV Studios. “The continuing growth of MeteoHeroes shows how its themes of … [Read more...] about TV Licensing: MeteoHeroes Ready For Licensing In Latin America

Mattel Expands PlayBack Recycling Program to Fisher-Price

By Gary Symons TLL Editor in Chief Mattel's award-winning PlayBack program has just expanded to now include the company's line of Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. Mattel was awarded the first-ever … [Read more...] about Mattel Expands PlayBack Recycling Program to Fisher-Price

TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show

By Allison Watkinson TLL Reporter Hello Kitty: Super Style, has secured its first pre-sales following a slate of licensing deals secured by the producers of the series. The producers of Hello Kitty: Super Style include Watch Next, Monello, Maga Animation Studio and distributor Kids First. Hello Kitty: Super Style is an original 3D animated children’s program based on … [Read more...] about TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show

Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand

By Allison Watkinson TLL Reporter Mondo TV Group has secured three major licences for the character brand Gorjuss on behalf of the brand owner, Santoro Licensing. The three licenses that have been secured include clothing and accessory producer Coriex, greeting card producer Cromo N.B. Srl, and confectionary marketing company Emmeci. Santoro is a multi-brand design house … [Read more...] about Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand

Available Licenses: Excel Seeking Licensees for Anne Cole, Dede

Anne Cole Swimwear Brand Available for First Time as Licensed IP The classic swimwear brand Anne Cole is working with Excel Branding to find partners in the categories of sleepwear, intimate apparel, hosiery, footwear, and beach accessories. The company was founded by Anne Cole, known as a fiery, shrewd and outspoken businesswoman who forever changed the male-dominated … [Read more...] about Available Licenses: Excel Seeking Licensees for Anne Cole, Dede

CAA Adds Some Vroom to McLaren’s Global Licensing Program

By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement, CAA Brand Management will assist McLaren in extending its consumer products programs into new territories, with a primary focus on … [Read more...] about CAA Adds Some Vroom to McLaren’s Global Licensing Program

Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’

By Allison Watkinson TLL Reporter Just call her the "Bobblehead of State." The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the Queen’s Platinum Jubilee. Queen Elizabeth II has become the first monarch in British history to achieve 70 years of service. The Queen ascended to the throne in … [Read more...] about Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’