By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed several new agents to support growth in the new territories which include J&M Brands in Benelux, Wildbrain CPLG in the Middle … [Read more...] about Popeye Sails Into New Territories
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Ariella Maizner Partners With IMG To Develop Theme Brand
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand
The Latest Deals, Developments and Dancing From Licensing Expo
By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo
ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Cross Creek Pictures to produce the animated musical Melody. Melody will be created and directed by Jeremy Zag. ZAG will debut the film to potential licensing partners at the 2022 Licensing Expo this week in Las Vegas Cross Creek Pictures is an award-winning, independent production studio. … [Read more...] about ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys', on behalf of the agency's first client, Diageo. Diageo is a multinational alcoholic beverage company. It currently operates in more than 180 countries and produces in more than 140 sites around the world. “The interest we have seen … [Read more...] about Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands. In what has been a … [Read more...] about Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides an annual wrap-up of licensing gains for the studio's hit anime franchise, One Piece. It also details new license agreements, license renewals, and … [Read more...] about Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
Licensing Agencies: Miffy Finds New Representation With Rocket in UK
The popular children's character Miffy has hired Rocket Licensing, after its former agency in the UK shut down. Mercis, which holds the rights to the Miffy books and characters, says that after DRI Licensing’s decision to wind down the company, "it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and … [Read more...] about Licensing Agencies: Miffy Finds New Representation With Rocket in UK
NFT Licensing: Bored Apes Looking For Deals Through Brand Central
By Gary Symons TLL Editor in Chief Brand Central is taking another leap into the metaverse and the world of NFTs, signing a deal with Bored Ape Yacht Club Owners. The collective of like-minded Apes call themselves the Bored of Directors, and are working to create a portfolio of branded merchandise through licensing deals brokered by Brand Central. The collection of Bored … [Read more...] about NFT Licensing: Bored Apes Looking For Deals Through Brand Central