The Licensing Letter

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Wizards Of The Coast Leads Hasbro Revenue Segments

By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments

Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal

New Collectible Action Figures Designed As If They Were Released In 1978 The holiday may be six months away, but fans of the classic horror film “Halloween” will have the opportunity to travel back to an alternate autumn of 1978 thanks to a new line of authentically designed, retro-inspired action figures from Fright-Rags and Plastic Meatball based on John Carpenter’s original … [Read more...] about Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal

Studio 100 Clinches Partnership With Mediatoon

Studio 100 Media has closed a deal with Mediatoon Licensing that will see the company taking over licensing management for popular intellectual property in the Mediation portfolio. Mediatoon is a European animation company known for series like Bobby & Bill, Little Furry, Martin Morning, Ernest & Rebecca, The Fox and the Badger Family, and Marsupilami, all of which are … [Read more...] about Studio 100 Clinches Partnership With Mediatoon

Roblox Star Signed By Semaphore

As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That's the case with Megan 'Megan Plays' Letter, who has just joined the growing talent portfolio within Semaphore, a US brand and licensing management company. Recognized as a superstar by Roblox playing kids, Megan Plays, … [Read more...] about Roblox Star Signed By Semaphore

CreateOn Partners With The Beatles

The creative people at CreateOn have entered into a partnership to create The Beatles Collection, featuring classic imagery from the Beatles era. With individual Magna-Tiles depicting album covers and classic images, The Beatles Collection represents a new pinnacle of design and versatility for CreateOn. Individual tiles can be configured into multiple structures including the … [Read more...] about CreateOn Partners With The Beatles

What Consumers Will be Looking for in a Post-COVID World

By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends and habits will stay. At Brand Central Insights we’ve been able to look at the trends from the last year at a bird’s-eye view to see what’s going to stick around for the long … [Read more...] about What Consumers Will be Looking for in a Post-COVID World

Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic … [Read more...] about Canada’s Native Shoes Signs Deal With a Crayola Crayon

Hasbro Selling eOne Music Division

Major news from toy and entertainment giant Hasbro Inc., which says it has entered into a definitive agreement to sell Entertainment One Music (“eOne Music”) for an aggregate price of US$385 million in cash. The transaction has been approved by the Board of Directors of Hasbro and Entertainment One Canada Limited, and is subject to customary closing conditions and receipt of … [Read more...] about Hasbro Selling eOne Music Division

Mattel Signs a ‘Ludacris’ Deal

Toy giant Mattel is joining forces with star musician and songwriter Chris 'Ludacris' Bridges on a new animated series called Karma's World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma's World Entertainment for a multi-year global licensing deal tied to Karma’s World, the series created by … [Read more...] about Mattel Signs a ‘Ludacris’ Deal