The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters. Betty Boop was created in 1930 by Max Fleisher for his Talkartoons series of cartoons, which premiered in 1930 as the first animated … [Read more...] about Global Icons Named Licensing Agent for Betty Boop
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Poetic Brands Gets Artsy With Britain’s National Gallery
In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
JazWares Appoints Laura Zebersky as President
Toy Company Also Announces Promotions for Kelly Deen, Gerhard Runken, and Jonny Taylor Jazwares, one of the world's leading toy companies, this week announced the promotion of Laura Zebersky to the position of president. The company says Zebersky, a 15-year veteran of the toy industry, and a recipient of the Women in Toys 'Wonder Women' Award, "helped catapult Jazwares’ … [Read more...] about JazWares Appoints Laura Zebersky as President
The Licensing Shop Celebrates 15th Anniversary
Congratulations to The Licensing Shop, an agency founded by husband-and-wife team Steve and Nancy Fowler in 2006, which is now marking its 15th anniversary. Previously, Steve was the President of video game developer 3D0 Europe based in the U.K. and California, and Nancy was the Vice President of Worldwide Licensing for Viacom Consumer Products and President of DIC … [Read more...] about The Licensing Shop Celebrates 15th Anniversary
Ector Hired to Lead Downtown’s Licensing Work
As the acquisitions of music catalogs has soared, Downtown Music Holdings has hired Dewayne Ector as its Chief Revenue Officer, a newly created position, to oversee digital licensing. In his new role, Ector will be responsible for overseeing the successful negotiation and maximization of revenue from digital licenses covering all rights types represented across Downtown’s … [Read more...] about Ector Hired to Lead Downtown’s Licensing Work
Skoog Works With Sesame Workshop To Create A New Way To Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library … [Read more...] about Skoog Works With Sesame Workshop To Create A New Way To Play
Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Cats vs. Pickles Plush Toys Now Available in U.K. The runaway YouTube hit Cats vs. Pickles is looking to leverage its massive success in the US as it prepares to launch its IP in the U.K. this year with a line of plush toys. The toys will be available in the U.K. through Paul Fogarty’s TWO IN 1 Direct with a range that spans more than 100 different styles of Cat and Pickles … [Read more...] about Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
The smartphone specialist tech accessory company Casetify is ringing in the New Year with a new collection of tech based on the beloved Disney character Mickey Mouse, who started it all. In collaboration with Disney, the company will be producing this year a wide range of cases and other accessories for iPhones, Samsung phones, AirPods, iPads, and Apple Watches. Included in … [Read more...] about Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
Blippi Licensing Adds Six New Licensees
Following a deal with publishing powerhouse DJ Murphy, The Point.1888 and Moonbug Entertainment have secured six additional licensee partners for the hugely popular children’s brand, Blippi. The brand extension specialist The Point.1888 was appointed in the summer as the Master Licensing Agency across EMEA for Blippi, along with other brands in Moonbug’s portfolio, … [Read more...] about Blippi Licensing Adds Six New Licensees