The Canadian fitness fashion leader Lululemon is following its blistering quarter of revenue gains with news it is now stepping into the footwear market. Known initially for its line of tights and crop tops for fitness buffs, Lululemon has been steadily expanding its offerings, and now produces everything from underwear to business casual outfits for men and women. Almost two … [Read more...] about Lululemon to Debut New Footwear Brand
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Eatwith in Tasty Collaboration With MASTERCHEF
Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF
Casetify Kicks-Off Bruce Lee Collaboration
Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs … [Read more...] about Casetify Kicks-Off Bruce Lee Collaboration
Hasbro Celebrates 85 Years of Monopoly With Slate of Licensing Deals
Hasbro is celebrating the 85th anniversary of Monopoly with new consumer products set to hit shelves and online in time for the holidays. Monopoly is a family-favorite game brand enjoyed by more than one billion players in 114 countries across the globe. The celebration of Monopoly’s 85th anniversary kicked off earlier this year with the announcement of a range of … [Read more...] about Hasbro Celebrates 85 Years of Monopoly With Slate of Licensing Deals
Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo
Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo
Revealing German SME’s Secrets to Success
Guest Opinion Column By Thomas Michael Hogg In Germany, a lot of small and medium sized enterprises, also known as the 'Mittelstand', have been doing exports from the beginning. They are in the forefront of quality and innovation, defining their niche, and then selling on an international level. High value, quality products generate a natural global demand. The most successful … [Read more...] about Revealing German SME’s Secrets to Success
Jordan Brand Partners With UCLA
UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA … [Read more...] about Jordan Brand Partners With UCLA
Bulldog Brings on Bioworld for Care Bears Deal
The growing licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bear, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories. The ranges will target kids of all ages across a range of apparel lines and accessories. The Care Bears … [Read more...] about Bulldog Brings on Bioworld for Care Bears Deal
Research Reveals Which Products Benefit Most from Social Advertising
Guest Article by Tim O'Brien New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. “Social advertising is the placement of social cues or endorsements in ads shown to … [Read more...] about Research Reveals Which Products Benefit Most from Social Advertising
‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas
2020 has definitely been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood, so it's the ideal year to have a Grinch-themed Christmas. That's the thinking behind a major launch by Dr. Seuss Enterprises, which is kicking off a wide slate of activities and products as part of its Grinchmas 2020 campaign. This month on the Dr. Seuss … [Read more...] about ‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas