Toy giant Mattel is getting a new voice, naming communications guru Catherine Frymark as their Executive Vice President of Corporate Communications. In this role, Frymark will oversee external and internal corporate communications globally as well as the Company’s philanthropic efforts, including the Mattel Children’s Foundation. Frymark will join Mattel next month, reporting … [Read more...] about Mattel Names Catherine Frymark EVP Corporate Communications
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Licensing Veteran Nowicki Chosen for Key Role at Mattel
Mattel has new leadership in the critical role of global consumer products and franchise marketing, bringing on accomplished veteran Rosalind 'Roz' Nowicki. Nowicki has more than three decades prior experience working with kids' products and entertainment brands, and is known for her deep experience in the world of brand licensing. She comes to Mattel from her most recent gig … [Read more...] about Licensing Veteran Nowicki Chosen for Key Role at Mattel
Deal Sheet — 11/19/2020
Contact the editor at gary@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 11/19/2020
Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids' series Do, Re & Mi, to be aired on Amazon Prime next year. Do, Re, and Mi will be co-produced by Amazon Studios and Gaumont, the world's first movie studio. The show follows the musical adventures of three best birdie buddies and … [Read more...] about Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Snoopy Reaches for the Stars with Spacey Line of J!NX Toys and Stuffies
Charlie Brown's iconic pet mutt Snoopy is getting a new line of plush toys, based on a new TV series on Apple TV+, thanks to a deal with self-described gaming geeks J!NX. Peanuts has appointed J!NX to develop a line of plush toys and figures celebrating their two shows “Snoopy in Space”, now streaming on Apple TV+, as well as “The Snoopy Show”, premiering Feb. 5, 2021 on the … [Read more...] about Snoopy Reaches for the Stars with Spacey Line of J!NX Toys and Stuffies
Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
By Gary Symons, TLL Editor in Chief If you're going to launch a game show, what better way than to base it on an already popular game? That appears to be the thinking behind reports that toy and game giant Mattel is working Ben Silverman and Howard T. Owens of Propagate to release a new show called The Uno Game Show. According to a story in The Hollywood Reporter, the show … [Read more...] about Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
Flash Gordon Back From the Future for 40th Anniversary
It's probably been a while since you've seen Flash Gordon in action, and in fact, half our audience is young enough they weren't even born when the original Flash Gordon film was released in 1980. But thanks to some big plans for the cult sci fi hero, you're likely to see a lot more Flash in the near future. King Features is celebrating the 40th anniversary of the Flash … [Read more...] about Flash Gordon Back From the Future for 40th Anniversary
Ubisoft Unveils Immortals Fenyx Rising and Latest Assassin’s Creed
Ubisoft is on a tear this week, with two major announcements about the latest in its massively popular - and profitable - Assassin's Creed series, plus an entirely new game, Immortals Fenyx Rising. Assassin's Creed has been a highly successful licensing property since the first game was released in 2007, while the Immortals is being hyped as Ubisoft's next major … [Read more...] about Ubisoft Unveils Immortals Fenyx Rising and Latest Assassin’s Creed
ViacomCBS Signs Deal with Marc Anthony’s Magnus Studios
Marc Anthony, the top selling salsa artist and multiple Grammy winning singer-songwriter, has signed a 'first look' deal with ViacomCBS International Studios (VIS) for his production company, Magnus Studios. Financial details were not disclosed, but the agreement will give ViacomCBS the first look option to pick up all productions from Magnus Studios. VIS says the agreement … [Read more...] about ViacomCBS Signs Deal with Marc Anthony’s Magnus Studios
Disney Taps HUE Unlimited for ‘Wearable Art’ from New Pixar Film ‘Soul’
Disney and Pixar are celebrating the upcoming release of their new film 'Soul' by collaborating with HUE Unlimited to produce a curated collection of wearable art pieces inspired by the film. Soul will be released in theatres (COVID-19 permitting) on Christmas Day. In the meantime, HUE Unlimited has selected four emerging Black artists to lead their creative direction in … [Read more...] about Disney Taps HUE Unlimited for ‘Wearable Art’ from New Pixar Film ‘Soul’