By Gary Symons, TLL Editor in Chief Puma announced this week it has signed Dua Lipa as a brand ambassador, adding to the already robust roster of stars affiliated with the German sportswear giant. Just this year Puma also signed UFC champion Israel Adesanya, soccer star Neymar Jr., and just last month added fast-rising NBA rookie LaMelo Ball. The German sportswear giant … [Read more...] about Pop Star Dua Lipa Will Be the Face of Puma’s Women’s Business Unit
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Bill Patterson Hired On As Chief Business Officer at SFIA
The Sports & Fitness Industry Association (SFIA) has hired on Bill Patterson as its chief business officer, effective immediately. Patterson previously served as vice president of corporate marketing and strategic accounts at OpSec Security, a company well known to those working in the branding and licensing industry. Among other things, OpSec produces an impressive … [Read more...] about Bill Patterson Hired On As Chief Business Officer at SFIA
Universal Branding and E-Blox Build Partnership Brick by Brick
If you’ve never seen E-Blox, they look like what you’d get if you unleashed an electrical engineer on a set of Lego blocks. The STEM endorsed kid toys were launched only four years ago, in 2016, by Art Seymour and his sons James and Joseph, who together have more than 90+ experience as entrepreneurs, inventors and designers in the educational toy and wireless … [Read more...] about Universal Branding and E-Blox Build Partnership Brick by Brick
Elizabeth Drori Fills New Shoes as CMO at Sperry
The global shoe company Sperry, a division of Wolverine Worldwide, has appointed a new Chief Marketing Officer with deep experience in international branding and licensing. Elizabeth Drori was formerly head of marketing for Walmart’s fashion business, where she launched several new high-profile fashion brands including Scoop, Free Assembly and Sofia Jeans by Sofia Vergara. … [Read more...] about Elizabeth Drori Fills New Shoes as CMO at Sperry
Genius Brands Announces Strategic Acquisition of ChizComm Ltd. and ChizComm Beacon Media
With Over $100 Million Dollars in Annual Aggregated Media Spend, ChizComm is the Largest Purchaser of Children’s Media in North America By Gary Symons, TLL Editor in Chief The global brand management company Genius Brands International announced what it calls the “transformative acquisition” of ChizComm Ltd., a leading North American marketing and media agency, as well as its … [Read more...] about Genius Brands Announces Strategic Acquisition of ChizComm Ltd. and ChizComm Beacon Media
What’s Behind Eddy Grant’s ‘Electric Avenue’ Lawsuit Against Donald Trump
By Gary Symons Two things in the universe seem almost infinite; one being the number of stars in the universe, and the other being the number of lawsuits involving outgoing US President Donald Trump. While most eyes are focused on the many lawsuits launched by Trump and his campaign team over the 2020 election, those in the licensing industry are on the lawsuit brought by … [Read more...] about What’s Behind Eddy Grant’s ‘Electric Avenue’ Lawsuit Against Donald Trump
SILC 2020 Confirms Speakers for Inaugural Licensing Conference
The first ever Sustainability in Licensing Conference (SILC) goes ahead with a virtual format Nov. 24-25, as SILC organizers announce they have confirmed a full agenda of keynote speeches, panel discussions and research presentations. The conference will feature a wide array of retailers and visionaries, all focused on helping the licensing community drive sustainable growth … [Read more...] about SILC 2020 Confirms Speakers for Inaugural Licensing Conference
Asembl Brokers Deal to Pair Rum With Beef Jerky
If you're a fan of beef jerky, then you'll love the rum flavored beef jerky being put out by liquor giant Diageo's Bundaberg Rum and Doctor Proctor's, an Australian beef jerky producer. Australia’s leading Fashion, Lifestyle & FMCG licensed brand extension agency, Asembl brought together Bundaberg and Doctor Proctor’s for a deliciously satisfying Bundaberg Rum flavoured … [Read more...] about Asembl Brokers Deal to Pair Rum With Beef Jerky
Yogibo Adds To Star Wars Collection With Mandalorian Offerings
Plush toymaker Yogibo says its adding to its already successful line of Star Wars branded plush toys with two new products from the hit series The Mandalorian, streaming on Disney+ Season 2 of the Mandalorian depicts the title character's struggle to bring The Child (better known to kids globally as Baby Yoda) to the 'sorcerers' of The Jedi. On Nov. 23, Yogibo will be … [Read more...] about Yogibo Adds To Star Wars Collection With Mandalorian Offerings
Emmy Winner, White House Advisor Named Keynote Speaker for Kidscreen Summit
In a country roiled by racial conflict, facing protests through the Black Lives Matter, and faced with demands for inclusion by racial and gender minorities, the Kidscreen Summit Virtual has chosen Baratunde Thurston to deliver a critical keynote for the industry on Feb. 16, 2021. Thurston comes with an impressive CV that includes an Emmy Award, his work for the satire site … [Read more...] about Emmy Winner, White House Advisor Named Keynote Speaker for Kidscreen Summit