It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
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Cuteness Overload: Barbie Partners with Hello Kitty
US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty
Laura Kelly Joins Online Retailer Vanilla Underground
Former Fashion UK licensing manager Laura Kelly has joined the young, ambitious online retailer Vanilla Underground as the company's new brand marketing and licensing manager. Vanilla Underground says the licensing veteran will be focused on marketing the collections already available on the ecommerce portal, and building out new and immersive marketing strategies for the … [Read more...] about Laura Kelly Joins Online Retailer Vanilla Underground
BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
Hasbro is All In on Streaming to Help Drive Sales
Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program. CEO Brian Goldner says Hasbro has other projects in the works as well, including a new live action Power Rangers movie and a CGI animated My Little Pony feature film for release in theatres in September … [Read more...] about Hasbro is All In on Streaming to Help Drive Sales
Busy Day as EA Inks Deals with UFC and the NHL
Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms. The NHL and the NHL Players Association (NHLPA) announced the renewal for EA Sports NHL on Nov. 5, building on the momentum for the franchise. “We are thrilled … [Read more...] about Busy Day as EA Inks Deals with UFC and the NHL
Disney+ Partners with Globoplay in Brazil
Viewers in Brazil will now have access to Disney+ content thanks to an agreement between Disney and the Brazilian streaming company Globoplay. Under the agreement, Disney+ and Globoplay content libraries will both be made available as a single service once the offering is launched on Nov. 17. Brazilian customers will pay around $8 per month for the combined offering, but can … [Read more...] about Disney+ Partners with Globoplay in Brazil
Jarrod Villani Named Co-lead Down Under for ViacomCBS
Jarrod Villani is joining newly promoted Beverley McGarvey to lead content and commercial efforts for the newly combined markets of Australia and New Zealand. ViacomCBS Networks International (VCNI) named Villani as chief operating and commercial officer for the Australian and New Zealand market. This appointment will see Villani serve as co-lead for combined operations in … [Read more...] about Jarrod Villani Named Co-lead Down Under for ViacomCBS
Universal Branding & Media Pens Deal to Represent Operation Hat Trick
Universal Branding & Media (UBM) has been signed on to help grow new opportunities with Operation Hat Trick (OHT) licensees, collaborations and supporters. OHT got its start by giving hats to service members with head and brain injuries and soon realized that they could do even more by selling OHT merchandise and using the proceeds to support the recovery of service … [Read more...] about Universal Branding & Media Pens Deal to Represent Operation Hat Trick
Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series
The Joester Loria Group has been retained as global licensing agent for APNG Enterprises’ NEW-GEN,The animated series is being produced by J.D. and Chris Matonti and Julia Coppola of APNG Enterprises and is based on the superhero comic book series distributed by Marvel Comics. NEW-GEN is a superhero comic book series created in 2008 by Coppola and the Matontis, and centers … [Read more...] about Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series