Former Fashion UK licensing manager Laura Kelly has joined the young, ambitious online retailer Vanilla Underground as the company’s new brand marketing and licensing manager.
Vanilla Underground says the licensing veteran will be focused on marketing the collections already available on the ecommerce portal, and building out new and immersive marketing strategies for the online retail space.
Vanilla Underground was founded in 2006 as a family business, run by husband and wife team Deniz and Jason Yarnell. The retailer primarily stocks fashion lines and some toys and gifts. Some of the existing brands Vanilla Underground works with include Minecraft, Fortnite, Rick and Morty, Harry Potter, Peppa Pig, Wonder Woman, PAW Patrol, The Rolling Stones and Pokémon.