Sartorially challenged men and women everywhere can rest easy, knowing a new licensing agreement will bring the Emmy award winning fashion sense of Queer Eye to an ecommerce portal near you. Scout Productions, the company behind the hit series, announced on November 5 a multi-layered licensing program of new products and the launch of QueerEyeStore.com, bringing fans all … [Read more...] about We Can All Look Better, Thanks to Queer Eye Licensing Deal
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Super Oops: Why the Snyder Cut of Justice League was Removed from HBO
If you’re a DC Comics fan anxiously awaiting the release of the controversial ‘Snyder Cut’ of Justice League, then you’re likely aware the first epic trailer has been pulled from YouTube and other video or streaming services … and it appears a licensing wrangle serves as the super villain in the plot. While there’s been no official explanation, it appears the trailer was … [Read more...] about Super Oops: Why the Snyder Cut of Justice League was Removed from HBO
Pentland Appoints New Speedo Brand Director
Pentland Brands has named Kev McFadyen as global brand director for its Speedo brand. McFadyen joined the firm two years ago as the brand director for Berghaus, and since then Pentland says … “he has successfully led [it] to deliver growth across both financial and brand metrics including the rapid transformation of the brand strategy that has led to the development of new … [Read more...] about Pentland Appoints New Speedo Brand Director
TikTok Inks Critical Licensing Deal with Sony Music
Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates. TikTok announced this week it has reached a new agreement with Sony Music Entertainment that allows its millions of users to use songs from SME’s vast roster of global music superstars, as well as its many emerging artists. "We are thrilled to enter … [Read more...] about TikTok Inks Critical Licensing Deal with Sony Music
Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners. The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
Canadian Bill Could Change the Game for Streaming Services
By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees. The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services
Brandgenuity and G2 Making Bold Moves in the Esports Market
Brandgenuity and G2 Making Moves in the Esports Market Brandgenuity announced today that it has secured the first three licensees for G2 Esports. One of the leading entertainment brands in esports, G2 creates digital content across every major social media platform and is home to some of the best competitive players in the world, and the biggest personalities in gaming. The … [Read more...] about Brandgenuity and G2 Making Bold Moves in the Esports Market
Famed Fashion Designer Partners with Crayola
For fashion designers, it’s all about the fabric, the cut, the sequins, the ... crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his design output this year, thanks to a licensing collaboration with Crayola. Mizrahi says he is tickled pink - not sure if that’s Crayola’s Fuschia or Pink Flamingo - to share plans … [Read more...] about Famed Fashion Designer Partners with Crayola
TikTok Makes Monetization Move with Partner Shopify
The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection