The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
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Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world's largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world's most recognizable food brands. Sun-Maid with its memorable little red box has grown into full-fledged … [Read more...] about Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Moxie and Hunt A Killer Forge Brand Partnership
Moxie & Company announced on Nov. 2 they will now serve as the global literary and merchandise licensing agency for the popular Hunt a Killer game franchise. Under the agreement, Moxie and Hunt A Killer will partner on a variety of branded publishing projects, stationary, apparel, party goods and tech accessories. “This collaboration will create even more opportunities … [Read more...] about Moxie and Hunt A Killer Forge Brand Partnership
Halloween Sales Decline Due to Covid-19 Restrictions
Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry. A survey by the National Retail Federation found there will be a massive drop in participation in Halloween activities this year, due to the Covid-19 pandemic … but the NRF says it could have been worse. On the down side, more than three-quarters of … [Read more...] about Halloween Sales Decline Due to Covid-19 Restrictions
Louisville Slugger Opens Outlet Store In Downtown Louisville
The Louisville Slugger Museum is going to bat for fans who always wanted to swing some lumber in the Big Leagues. The Louisville Slugger Museum & Factory just launched a new outlet store in downtown Louisville. The location, which opened on October 23, will sell pro-grade MLB bats that didn’t make it to the league due to slight blemishes, at steep discounts. The outlet is … [Read more...] about Louisville Slugger Opens Outlet Store In Downtown Louisville
Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
If you’ve ever netted a big fish, you probably know the Lew’s Holdings family of brands around fishing and outdoor equipment. Now the American gear company is making a major move to change its branding. Lew’s Holdings Corp. said that in an effort to present a globally united front for the family of brands, it plans to transition from Lew’s Holdings Corporation to Rather … [Read more...] about Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
Licensing Leadership Summit Starts Wednesday
The Licensing Leadership Summit begins on Wednesday as the culmination of the month-long virtual Festival of Licensing Event: Here’s what you’ll see, or what you’ll be missing, at this inaugural event. Taking place from Oct. 28-29, the two day event will bring together executives and C-suite professionals as they gather to network and listen to discussions from the licensing … [Read more...] about Licensing Leadership Summit Starts Wednesday
Digital Media Licensing Conference On Now, Goes Virtual
The Digital Media Licensing Conference is being held October 25 to October 30th. This all virtual conference is the 25th international conference hosted by the Digital Media Licensing Association (DMLA). The conference includes keynotes by Google and Adobe, as well as panels and round tables on virtual photoshoots, the Unreal engine, Google’s Licensable Badge, OTT distribution, … [Read more...] about Digital Media Licensing Conference On Now, Goes Virtual
Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
Nickelodeon’s International SVP of production and development Nina Hahn has been tapped by ViacomCBS International Studios (VIS) to oversee the launch of a new kids’ programming initiative. VIS Kids is broadening its global kids content pipeline to include short and long-form content that will be produced and sold to third parties, as well as to ViacomCBS brands and … [Read more...] about Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch