Nickelodeon’s International SVP of production and development Nina Hahn has been tapped by ViacomCBS International Studios (VIS) to oversee the launch of a new kids’ programming initiative. VIS Kids is broadening its global kids content pipeline to include short and long-form content that will be produced and sold to third parties, as well as to ViacomCBS brands and … [Read more...] about Nina Hahn Tapped by ViacomCBS to Lead Kids’ Programming Launch
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Tesco Releases its Top Ten Toy List for Xmas 2020
What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year. The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and … [Read more...] about Tesco Releases its Top Ten Toy List for Xmas 2020
The Week in Licensing Deals
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. … [Read more...] about The Week in Licensing Deals
Licensing International Germany Announces 2020 Award Winners
And the winner is …. Licensing International Germany unveiled the 2020 winners of its annual best of the best licensing awards, selected from among 54 finalists in 10 categories. And for the first time, LI Germany also issued awards for the industry’s ‘Rising Stars’. “We have some extraordinary talent in our creative and fast moving industry who may not have been in their … [Read more...] about Licensing International Germany Announces 2020 Award Winners
New Licensing Conference Launches Virtually in November
There’s a new conference for the licensing industry, but like most event in the Year of Covid, the inaugural 2020 Sustainability in Licensing Conference (SILC) will be held virtually over two days in November. Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020, to be staged digitally over a two day period on 24 – 25 November 2020, … [Read more...] about New Licensing Conference Launches Virtually in November
Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
US toy giant Mattel reported a sterling quarter with revenues increasing by 10 per cent over the same period last year, despite challenges posed by COVID-19, and driven by a strong IP licensing portfolio. Mattel says the company’s net sales in North America increased 13 per cent over the prior year’s quarter, primarily driven by growth in dolls, action figures building sets, … [Read more...] about Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
Licensing Industry Loves COVID-19 Masks
US President Donald Trump may not be a fan of masks … but the licensing industry loves them! Reusable COVID-19 masks literally became the world’s fastest growing industry this year, going from almost zero in North America to a multi-billion dollar industry in just months. As it became clear the coronavirus was spreading rapidly in the US and Canada this spring, enterprising … [Read more...] about Licensing Industry Loves COVID-19 Masks
Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
The wildly popular Elf on the Shelf book is gaining more traction in international markets this year, as Merchantwise Licensing has snapped up rights to the 14 million copy bestseller. As well, Kellogs is again bringing out an Elf on the Shelf cereal for the holiday season, and Netflix inked a deal to bring to bring the blue-eyed elf to its streaming service. The Elf on the … [Read more...] about Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19
Deal Sheet — 9/17/2020
Contact the editor at karina@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 9/17/2020