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Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs

July 4, 2022

By Gary Symons TLL Editor in Chief Yuga Labs is suing a conceptual artist over allegations of copyright infringement of its Bored Ape Yacht Club line of NFTs.  The case will be among the most hotly watched for legal experts in the nascent NFT sector, as courts struggle to establish clear copyright laws for non-fungible tokens.  The dispute centers on Ryder Ripps, an artist … [Read more...] about Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs

Licensing Logistics: Shenzhen on COVID Alert Following Outbreak

June 23, 2022

By Gary Symons TLL Editor in Chief The COVID-19 pandemic continues to threaten the licensing and consumer product industries, due to recent flareups in China. Recent reports from the Chinese government indicate the outbreak is shifting to its south coast, including the massive manufacturing hub of Shenzhen, located next door to Hong Kong and Macau. Shenzhen is a critical … [Read more...] about Licensing Logistics: Shenzhen on COVID Alert Following Outbreak

Strong Growth in Global Toy Revenue in 2021 to End in 2022

June 21, 2022

NDP Report Points to Coming Decline Due to Inflation, and Underlines Importance of Licensing to Toy Industry By Gary Symons TLL Editor in Chief The toy industry had its best year in a decade in 2021, as people turned to play during dark economic and political times. That's the conclusion of  The NPD Group’s latest global toys report, which says the global toy market surged to … [Read more...] about Strong Growth in Global Toy Revenue in 2021 to End in 2022

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

June 20, 2022

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

Who’s News: Mattel Announces Successor For Global Head of Consumer Products

June 16, 2022

By Gary Symons TLL Editor in Chief Toymaker Mattel has announced Josh Silverman will succeed Roz Nowicki as Global Head of Consumer Products, effective Sept. 1, 2022. Mattel disclosed this week that Nowicki was leaving the company, but did not announce her replacement until Thursday, June 16. Silverman comes to the post with a wealth of experience from his time at The Walt … [Read more...] about Who’s News: Mattel Announces Successor For Global Head of Consumer Products

Who’s News: Mattel’s Head of Global CP Resigns in Surprise Move

June 15, 2022

By Gary Symons TLL Editor in Chief Senior Mattel executive Roz Nowicki is stepping down from her role as Head of Global Consumer Products and Franchise Marketing. Mattel says Nowicki's departure was announced internally in April, and Nowicki will remain in the role through the end of June to ensure a smooth transition. A successor will soon be announced by Mattel. “It has … [Read more...] about Who’s News: Mattel’s Head of Global CP Resigns in Surprise Move

Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

June 13, 2022

By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands Group and Forever 21 have landed a metaverse collaboration with Mattel's Barbie. The new limited-edition collection includes a range of on-trend vintage style … [Read more...] about Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox

June 8, 2022

Activist Investor Says Hasbro Board Needs To Go, But The Licensing Letter's Analysis Shows Reason for Optimism By Gary Symons TLL Editor in Chief Hasbro says shareholders voted by "a substantial margin" to re-elect all of 13 of the company's current directors. The apparent victory, released as preliminary results of the 2022 Annual Meeting, was a rebuke to a challenge by … [Read more...] about Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox

Commentary: Why You Should Target Games For Your Intellectual Property

June 7, 2022

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property

Licensing International Excellence Awards Honor Innovation

May 29, 2022

The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation

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