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Who’s News: Mattel Announces Successor For Global Head of Consumer Products

By Gary Symons

TLL Editor in Chief

Toymaker Mattel has announced Josh Silverman will succeed Roz Nowicki as Global Head of Consumer Products, effective Sept. 1, 2022.

Mattel disclosed this week that Nowicki was leaving the company, but did not announce her replacement until Thursday, June 16.

Silverman comes to the post with a wealth of experience from his time at The Walt Disney Company, where he held senior leadership positions at Disney’s Consumer Products division.

Josh Silverman

“I have long admired Mattel’s brands, mission, and purpose, both as an entertainment company partner and as a father and fan,” added Silverman. “Given the strength of its portfolio, I believe there is tremendous commercial opportunity ahead for Mattel. I am thrilled to join this world-class leadership team at such an exciting time in Mattel’s growth as an IP-driven, high-performing toy company.”

In his role at Mattel, Silverman will oversee global consumer products licensing, franchise management, retail development, as well as publishing, live experiences, and location-based entertainment.

“Josh is an exceptional and talented leader and widely regarded as one of the most accomplished executives in consumer products. His experience at Disney overseeing the world’s largest entertainment-related consumer products business will be invaluable as we start the next chapter of our growth strategy at Mattel,” said Richard Dickson, Mattel’s President and Chief Operating Officer, to whom Silverman will report. “There is incredible potential to be unlocked in our treasure trove of IP under his leadership and across our portfolio of iconic brands.”

In his most recent role at The Walt Disney Company, Silverman served as Executive Vice President, Global Third-Party Commercialization, leading Disney’s consumer product licensing business, third-party retail, and flexible business models.

In this role, Silverman led a team developing strategic best-in-class partnerships across markets, categories, and channels of distribution and bringing Disney’s brands, characters, and stories to life for fans around world through high quality and innovative products and experiences.

The Walt Disney Company’s consumer product business grew from $37.5 billion in retail sales in 2011 to $54 billion in 2021.

Prior to that, Silverman was Executive Vice President of Global Franchise Licensing for Disney Consumer Products, responsible for the global consumer products licensing business and franchise management. His role also included time overseeing creative and product development, The Disney store business, and commercialization for Disney Interactive and Disney Publishing Worldwide.

Between 2001 and 2010, Silverman worked at Marvel Entertainment, where he began as a corporate attorney in the Business and Legal Affairs group.

Roz Nowicki

In 2008, Silverman was promoted to Senior Vice President, Global Business Development and Licensing Operations. In this role, he was responsible for structuring strategic partnerships and licenses. In 2010, following the acquisition of Marvel by The Walt Disney Company, Silverman was promoted to Senior Vice President of Global Strategy, Business Development and Brand Management and worked across Marvel divisions on global strategic and tactical matters and corporate brand management.

Silverman replaces Nowicki, whose resignation was reported by TLL on June 15.

Mattel says Nowicki’s departure was announced internally in April, and Nowicki will remain in the role through the end of June to ensure a smooth transition. As we now know, Silverman will take over the post in September.

“It has been an honor to lead the Consumer Products and Franchise teams at Mattel,” Nowicki said. “During my time we re-organized, rebuilt, and grew, while successfully launching high-profile programs with Forever 21, Nike, Zara, Rocket Mortgage, Burger King, and many more.”

The move is a surprise for those in the licensing space, as Nowicki joined Mattel quite recently, in November 2020. She was responsible for generating growth for top toy brands like Barbie, Hot Wheels, and Fisher-Price, as well as overseeing regional sales, marketing, creative development, and strategic partnerships.

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