By Gary Symons TLL Editor in Chief Netflix faces an existential threat as it will soon lose the licenses for many of its most-viewed shows to rival streaming services. The streaming pioneer is rightly lauded for leading the way for the entire industry, with a business model that dismantled Blockbuster and posed the upstart streamer as a bona fide threat to traditional … [Read more...] about Netflix Woes Just Beginning As It Loses Key Show Licenses
Recent Headlines
Game Licensing: PacSwell Scores Eight New Licenses For Loteria
Pacific Swell Brands announced today they are expanding the Loteria Don Clemente licensing program with a roster of new partnerships. Adding to the success of past collaborations with Suavecito for personal care and apparel, and The Hundreds for streetwear, PacSwell has brokered deals with the following licensees: Buckle Down: belts, lanyards, wallets, pet products CPTN … [Read more...] about Game Licensing: PacSwell Scores Eight New Licenses For Loteria
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
Available Licenses: The Comfy Is Seeking Outbound Licensing Partners
Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories. The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather accessories and throws. Following two years of successful inbound licensing efforts, including Disney, Marvel and Sports Licensing, The … [Read more...] about Available Licenses: The Comfy Is Seeking Outbound Licensing Partners
Roblox Gaming Studio Sonar Taps Striker for Licensing
Sonar Studios has hired Striker Entertainment to handle licensing for its hit video games on the Roblox platform. Striker Entertainment is a Los Angeles-based, full-service licensing agency dedicated to maximizing licensing opportunities and building brand equity for its clients. Striker represents some of the biggest global properties including “Five Nights at Freddy’s,” … [Read more...] about Roblox Gaming Studio Sonar Taps Striker for Licensing
Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders by highlighting the unique and creative role that machines play in our society. Kubota is one of the world's largest and most innovative … [Read more...] about Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
Graco Expands Into New Categories With Dan Dee Deal
The global children's products brand Graco will expand into new categories in a licensing deal with Dan Dee International. “We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and … [Read more...] about Graco Expands Into New Categories With Dan Dee Deal
Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams' Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains the number one selling toy in the world, with more than 8 billion vehicles sold. True to its name, the film will bring to life the world's hottest cars, monster … [Read more...] about Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
The popular show Are You Smarter Than A 5th Grader? is being turned into an app, thanks to a licensing deal between THQ Nordic and MGM. The two companies have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned … [Read more...] about TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging