The Licensing Letter

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Three New Faces In Wildbrain’s C-Suite

WILDBRAIN ANNOUNCES EXECUTIVE APPOINTMENTS TO FUEL NEW BUSINESS, CREATIVITY AND INTEGRATION WildBrain Ltd. a global leader in kids’ and family entertainment, has announced three new appointments for C-level positions in the company. One of those brings a new face to the Wildbrain management team, as Damon Berger has joined the company in the newly created position of Chief … [Read more...] about Three New Faces In Wildbrain’s C-Suite

120-Year-Old Peter Rabbit Is Getting a Branding Facelift

Peter Rabbit is looking pretty darn good at age 120, but Penguin Random House says the classic Beatrix Potter character is still getting a facelift this year. Penguin Random House Children’s division this week unveiled its brand refresh for Peter Rabbit, "with a new world-building identity that places Peter front and centre of the world that Beatrix Potter created almost 120 … [Read more...] about 120-Year-Old Peter Rabbit Is Getting a Branding Facelift

All The New Children’s Books Licensed By Random House This Fall

As one of the world's largest publisher's Random House is a major player in the licensing industry, whether licensing stories to others, or licensing books based on other companies' intellectual property. This week, Random House unveiled all of the books or series that are being published as the result of a licensing agreement, and we've included the entire list below. The … [Read more...] about All The New Children’s Books Licensed By Random House This Fall

Licensing Deal Makes TKO’s Comics Available Through Libraries

LibraryPass, Inc. has announced a distribution agreement with TKO Studios to make their entire digital catalog available to libraries and schools through Comics Plus, including 'day and date access' to new releases. With Comics Plus, readers can access thousands of digital comics, graphic novels, and manga through their school or library, with unlimited simultaneous access for … [Read more...] about Licensing Deal Makes TKO’s Comics Available Through Libraries

ARTiSTORY Licensing The World’s Masterpieces

The art and culture licensing firm ARTiSTORY is taking a new approach to licensing of artworks and cultural artefacts. In an online global event on Sept. 13 and an in-person event in Shanghai on Sept. 15, ARTiSTORY introduced its unique Artefacts to Merchandise business model, as well as many of the original design assets it represents. These assets come from the world class … [Read more...] about ARTiSTORY Licensing The World’s Masterpieces

Warner Music Acquires Full David Bowie Catalog

By Gary Symons TLL Editor in Chief Warner Music Group says there will be some ch-ch-ch-changes to its relationship with the David Bowie Estate, bringing the late iconic musician even more Fame. Warner Music and the estate of David Bowie have signed a global, career-spanning partnership for Bowie’s timeless recorded music catalog. One of the largest music companies in the world, … [Read more...] about Warner Music Acquires Full David Bowie Catalog

Amazon Unveils Top Toy List For Xmas 2021

By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you're naughty or nice. Amazon says its Toys We Love list is the longest its ever compiled, and it includes more than 70 family-friendly products that are found exclusively on Amazon. Many of those are new entrants in the toy … [Read more...] about Amazon Unveils Top Toy List For Xmas 2021

National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’

By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand. Like the kind you find at the beach. The full list of finalists include American Girl dolls, the game Battleship, the game of billiards, Cabbage Patch Kids, the Fisher-Price Corn … [Read more...] about National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’

CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed

The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in the annual awards from License Global, but CoComelon snagged to honor as its hugely popular line from Bandai and Jazwares flew off store shelves in … [Read more...] about CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed