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ARTiSTORY Licensing The World’s Masterpieces

The art and culture licensing firm ARTiSTORY is taking a new approach to licensing of artworks and cultural artefacts.

In an online global event on Sept. 13 and an in-person event in Shanghai on Sept. 15, ARTiSTORY introduced its unique Artefacts to Merchandise business model, as well as many of the original design assets it represents.

These assets come from the world class collections of ARTiSTORY’s partners, which include top museums like The Brooklyn Museum, New York; The National Gallery, London; The Museum of Fine Arts, Boston; The National Palace Museum, Taipei; and Dunhuang.

ARTiSTORY also revealed the 2022 global arts and cultural trends and themes to licensees, retailers and DTC brands across the world. Prints and patterns inspired by the world’s great art masters and art movements included the ukiyo-e prints by the master of woodblock printing, Hokusai; the exquisite brushwork of Chinese landscape paintings; the aura of impressionist paintings; Mucha’s beautiful Art Nouveau illustrations; the vibrant modernist artists of the Jazz Age; and designs reflecting the breathtaking artwork of the Mogao Caves on the Silk Road.

“I am excited to see our themes and creatives launched,” said ARTiSTORY’s founder and CEO Yizan He. “This marks ARTiSTORY’s new milestone as we build ARTiSTORY as a global art and cultural IP player. We look forward to sailing out on this voyage with our museum partners, global retailers and consumer brands.”

In short, many of the world’s greatest works of art are available for product licensing through ARTiSTORY’s pipeline of cultural partners. Now the conference is over, licensees are being invited to work with ARTiSTORY to bring these creative assets to life across multiple product categories.

“Our creative team has done an excellent job developing the design assets so we we’re really happy that so many so many people could attend the event to get the first look at the designs.  We’re thrilled with the feedback from the attendees and looking forward to working with then in 2022 and beyond,” said Natasha Dyson, a co-founder and licensing director at ARTiSTORY.

ARTiSTORY says licensees will receive a full spectrum of IP assets including artefacts, illustrations, prints & patterns, badges, icons and color palettes as well as narratives to use for merchandising, marketing, online and offline retailing and immersive experiences, helping retailers and consumer brands engage with a global audience and speed up their market reach in new territories.

ARTiSTORY will be presenting new arts and cultural trends and themes twice a year based on upcoming market trends and drawing inspiration from the vast collections of its museum partners.

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