For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
Recent Headlines
Sony Creative Products Repping Sesame Street in Japan
Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan
MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App
Travel is starting to come back as vaccine programs in the US and abroad approach herd immunity status, and that is touching off a wave of new licensing deals. Among them, Meredith Corporation’s MyLife is teaming up with Travel + Leisure on a fascinating new experiential product for travelers. MyLife is a popular app that serves as a a personalized mindfulness and emotional … [Read more...] about MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App
Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Spyder is one of the most successful sportswear brands in the world, to the extent that it's hard to spend five minutes on a ski hill without seeing dozens of people sporting the distinctive Spyder logo. But the brand's owner Authentic Brands Group believes more can be done to help Spyder grow as a brand around the world. For that reason, ABG says it is transitioning the core … [Read more...] about Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands
Academic Travel and American Girl Create Vacation Experiences
Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies are preparing for the return of international tourism. Two of those companies, American Girl and Academic Travel Abroad, are teaming up to create immersive, … [Read more...] about Academic Travel and American Girl Create Vacation Experiences
Sperry Unveiled A Cool Collection With Good Humor and Popsicle
As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream truck and the musical jingles that would send kids running became a symbol of American summers, beginning in the 1950s. Now the heritage footwear brand Sperry is … [Read more...] about Sperry Unveiled A Cool Collection With Good Humor and Popsicle
Miraculous Hit 100 Million Plays on Roblox
A Miraculous mini-game built into Roblox has hit 100 million plays in only seven weeks, demonstrating once more the power of licensing on the Roblox platform. The game Miraculous RP: Quests of Ladybug & Cat Noir was developed by Toya Studio, a gaming dev team that specializes in creating games for the Roblox platform. The game is based on the animated TV series Miraculous: … [Read more...] about Miraculous Hit 100 Million Plays on Roblox
Black Lives Matter Licensing Launches In US
By Gary Symons Editor in Chief The Black Lives Matter Licensing movement continues to grow, now launching in the US, and adding more key executives to its team. While Black Lives Matter got its start in the United States, there are thousands of members in other countries, like Canada and the UK. The licensing movement was launched first in the United Kingdom under the … [Read more...] about Black Lives Matter Licensing Launches In US
Stor SL Signs Up For Bluey Licensing
"Bluey The Most Important Pre-School Property Since Frozen." — Valentin Ortiz, CEO, Stor SL. Manufacturing giant Stor SL is on board for a sprawling licensing deal with the Bluey franchise from BBC Studios. The studio says it has signed a deal for a Bluey collection of more than 50 items for the UK & Ireland and EMEA markets. That includes meal sets, drinkware, lunch bags, … [Read more...] about Stor SL Signs Up For Bluey Licensing
Edible Signs A Tasty Deal With Brand Central
Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central