The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven't heard of Fall Guys yet, don't worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game … [Read more...] about Fall Guys Taps Moose Toys As Game’s Master Toy Partner
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Key Indicators Point to Strong Recovery in Licensing and Retail
By Gary Symons TLL Editor in Chief Yeah, it's been a tough couple of years for the licensing industry, and the grind through the COVID-19 pandemic isn't over yet, but there are encouraging signs that a full recovery is right around the corner. One of those indicators is the soaring numbers for retail sales in March, after an extremely disappointing February. The US Commerce … [Read more...] about Key Indicators Point to Strong Recovery in Licensing and Retail
Uninterrupted Partners With Jackie Robinson Foundation For Product Drop
The company founded by NBA star LeBron James and his best buddy Maverick 'Mav' Carter is now partnering with The Jackie Robinson Foundation (JRF) "with an impactful product drop this month in honor of Jackie Robinson Day," which took place April 15. The SpringHill Company and specifically its subsidiary UNINTERRUPTED were founded by James and Carter in June 2020, supported by … [Read more...] about Uninterrupted Partners With Jackie Robinson Foundation For Product Drop
Chefclub and Moose Toys Adopt Brainbase Licensing Platform
The LA-based tech firm Brainbase has attracted two more major clients for its proprietary IP Management software as its rapid growth in the industry accelerates. Chefclub and Moose Toys have signed on to use the IP licensing platform Brainbase Assist to streamline and manage their global licensing businesses, providing their licensing teams with what the company calls "the … [Read more...] about Chefclub and Moose Toys Adopt Brainbase Licensing Platform
MGA Entertainment Developing Mobile Games With Riva Technology
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
Super RTL Tagged For Dino Ranch Licensing in Europe
Boat Rocker Studios has appointed Super RTL to handle the licensing in six European territories for the new and fast-growing preschool brand, Dino Ranch. Super RTL will be the sole licensing agent for Dino Ranch in its territories, says Boatrocker, which cover the 'GAS' countries of Germany, Austria and Switzerland, plus the Benelux nations of France, Belgium and … [Read more...] about Super RTL Tagged For Dino Ranch Licensing in Europe
Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Here's a pop quiz for you: Which character has appeared in more Marvel superhero movies than anyone else? Is it Ironman, played by Robert Downey Jr.? Or perhaps Nick Fury, the head of Shield, played by Samuel L. Jackson? It's neither. In truth, those characters place a distant second, each having played roles in 10 out of the 23 Marvel movies to date. The man who appeared in … [Read more...] about Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line
Cool Partnership For Swizzels Ice Lollies
The British sweet manufacturer Swizzels has continued its partnership with licensing specialists Brand of Brothers to extend the Swizzels ice lolly range, launching new Drumstick Squashies Bubblegum and Parma Violets flavors. Launching just in time for summer, fans of the hugely popular Drumstick Squashies Bubblegum sweets and the iconic Parma Violets can now enjoy their … [Read more...] about Cool Partnership For Swizzels Ice Lollies
Wildbrain CPLG Powers Up For Brawl Stars Partnership
New deal for hit mobile gaming brand extends agency’s partnership with rights holder LINE FRIENDS. WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a multi-territory representation deal for the popular online mobile game Brawl Stars with the brand’s global rights holder LINE FRIENDS. The deal marks an extension of … [Read more...] about Wildbrain CPLG Powers Up For Brawl Stars Partnership