The British sweet manufacturer Swizzels has continued its partnership with licensing specialists Brand of Brothers to extend the Swizzels ice lolly range, launching new Drumstick Squashies Bubblegum and Parma Violets flavors.
Launching just in time for summer, fans of the hugely popular Drumstick Squashies Bubblegum sweets and the iconic Parma Violets can now enjoy their favorite treats transformed into refreshing ice lollies.
‘‘Squashies and Parma Violets are two of our most popular sweets with completely unique flavours, so we’re really excited to have launched these new ice lollies alongside the existing range,” said Sarah-Louise Heslop, marketing manager at Swizzels. “Now Swizzels fans can stock up on all of their favorites just in time for the summer months.”
Now available exclusively at Iceland Food stores nationwide, they are the newest additions to Swizzels’ existing ice lolly range which includes Love Hearts and Drumstick Squashies Original Raspberry & Milk flavors, also available at Iceland, a large grocery retailer with stores throughout the UK. After a superb 2020, these existing firm favorites can also be purchased across all other major retailers nationwide.
“It’s great to work with such iconic and much-loved brands and flavours and transform them into tasty ice lollies,” said David Taylor, director at Brand of Brothers. “We hope fans of all ages enjoy these new additions to the range this summer.”
Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.