Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games
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Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style
ZAG Grows Its Product And IP Business With New Hires
The rapidly growing entertainment company ZAG has made two new key hires as it grows the product and IP side of its business. Christophe Vallade, the former head of e-commerce and digital marketing at The Walt Disney Company in France, is taking on the role of VP of global e-commerce, making him responsible for the animation studio's brand marketing and online sales … [Read more...] about ZAG Grows Its Product And IP Business With New Hires
Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits
Blue Sky Outdoor Living has announced it is adding a line of officially licensed U.S. Army fire pits to its stable of outdoor products, in a deal brokered by Beanstalk. "As we continue to grow our outdoor living brand and product offering, the addition of the U.S. Army licensed products to the Blue Skyline will not only allow consumers to enjoy their time spent around the fire … [Read more...] about Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits
Wind Sun Sky Builds Out ‘Super Squad’ Executive Team
The upstart Canadian multimedia company Wind Sun Sky Entertainment has announced two new hires to build out its already impressive executive suite. The Vancouver-based company says it has hired on Jay Bennett as Vice President of Franchise and Creative Strategy, and Romney Grant as Senior Vice President. "These new hires, along with a veteran super squad, hold over 190 years of … [Read more...] about Wind Sun Sky Builds Out ‘Super Squad’ Executive Team
Netflix Snags Landmark Film Deal With Sony Pictures
Agreement Includes A First-Look At Films Sony Pictures Intends For Direct-To-Streaming Netflix and Sony Pictures Entertainment (SPE) have announced a multiyear, exclusive first pay window licensing deal in the U.S. for theatrically released SPE feature films, beginning with their 2022 film slate. This new agreement builds upon Netflix’s pre-existing output deal with Sony … [Read more...] about Netflix Snags Landmark Film Deal With Sony Pictures
Paris Olympics Releases Calls for Interest in Licensing Program
Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee's Chief Commercial Officer, Marlene Masure, says … [Read more...] about Paris Olympics Releases Calls for Interest in Licensing Program
Nike Repeats As Top Apparel Brand In Tough Year
By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world's most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That's according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past … [Read more...] about Nike Repeats As Top Apparel Brand In Tough Year
Merlin Announces New Music Licensing Pact With JOOX
The indie music licensing company Merlin has just announced a new partnership, this time with the makers of the music app JOOX, owned by Chinese parent company TenCent. JOOX is a new strategic partner that gives Merlin members access to new audiences in Asia, including Hong Kong, Indonesia, Macau, Malaysia, Myanmar and Thailand, as well as South Africa. The agreement … [Read more...] about Merlin Announces New Music Licensing Pact With JOOX
Fordham Tags NXT GEN As Agency For Little Tracker IP
NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global … [Read more...] about Fordham Tags NXT GEN As Agency For Little Tracker IP