By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer
TLL
Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
By Allison Watkinson TLL Reporter Successful game publisher Volley has purchased exclusive licensing rights to all Sony Pictures Television voice games for Amazon and Google smart devices. These licensed games will include Jeopardy!, Wheel of Fortune, Who Wants to Be a Millionaire?, and Pyramid. This agreement has cemented Volley's position as the largest developer of … [Read more...] about Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
By Allison Watkinson TLL Reporter Ricochet has partnered with The Point.1888 to explore potential licensing possibilities for their popular TV show The Repair Shop. Ricochet is an independent television production company that focuses on entertaining and informative programs. "The Repair Shop is a very special place and in a short time has built a passionate and loyal … [Read more...] about TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
Food Licensing: Dippin’ Dots Extends Brand to Popcorn
By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin' Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn. “We are very proud to work with the … [Read more...] about Food Licensing: Dippin’ Dots Extends Brand to Popcorn
Analysis: Is Licensing Industry Prepared For a Cold War With China?
US Sanctions Loom As China Continues Alliance With Russia During War in Ukraine By Gary Symons TLL Editor in Chief Much has been written about the impact of the Ukraine War on the global economy, but little on the potential impact on the licensing and consumer products industry in the event that China is sanctioned by Western nations. However, that is a very real … [Read more...] about Analysis: Is Licensing Industry Prepared For a Cold War With China?
Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
Sophie la Girafe Up For An Animal Adventure Through Licensing Deal
By Allison Watkinson TLL Reporter Animal Adventure has entered a new licensing agreement for consumer products with the long-standing infant brand, Sophie la girafe. The agreement was fostered with the help of Anjar & Becker Associates, an award-winning IP licensing and brand management agency. "We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal … [Read more...] about Sophie la Girafe Up For An Animal Adventure Through Licensing Deal