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Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie

By Allison Watkinson

TLL Reporter

The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid’s series Dino Ranch

The upcoming product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories.

Other highlights of the licensed product line include foot to floor ride-ons, scooters, school and kitchen large role-play sets, pocket money toys, and seasonal products.

“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.

“As one of Europe’s leading toy manufacturers, this new deal will further strengthen our international reach, and the Dino Ranch brand,” Schlomann added. “Their expertise will help expand the world of Dino Ranch for our preschool-aged fans, offering additional ways to play which complement our master toy range from Jazwares.”

Dino Ranch was created by Matt Fernandes and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker is responsible for managing the global franchise development for the series, including content distribution and consumer products.

Boat Rocker is an independent, integrated entertainment company. With offices around the world, Boat Rocker’s creative and commercial capabilities include television production, distribution, brand and franchise management, an animation studio, and talent management through Untitled Entertainment.

Dino Ranch continues to receive high ratings among kids ages two to five on Disney Jr. and CBC, where it premiered in January 2021. The show has currently reached over 170 countries and is available in more than 15 languages.

The Dino Ranch series features an innovative combination of dinosaurs and cowboys which has proven to be hugely popular across all platforms. Series two is currently in production and is set to premiere in the US this summer.

“We are thrilled to partner with Boat Rocker Studios on Dino Ranch. This is a really unique new show for preschoolers and we’re excited to develop this terrific range across our line.” said Werner Lenzner, Simba Dickie Group’s Licensing and Strategic Development Manager.

Founded in 1982 as Simba Toys, the Simba Dickie Group is now the fourth largest toy manufacturer in Germany.

Dino Ranch Licensing a Roaring Success

Jazwares Launches Exclusive Dino Ranch Toy Line