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Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

The Brand Liaison says veteran executive Elisa Gangl is joining the team, just in time for Licensing Expo.

The company says Gangl will be assigned to handle manufacturer representation and special projects for Brand Liaison clients, including both in-bound and out-bound licensing initiatives.

“We are so thrilled to have someone with Elisa’s skill sets, know-how and incredible relationships,” said Steven Heller, President of The Brand Liaison. “She has been such a staple in this industry for such a long time and has worked with virtually every major studio and ever major fashion brand.”

Elisa has spent the better part of the past two decades as Vice President of Licensing & Marketing at SG Companies, a leader in the Footwear and Apparel industries where she managed dozens of high-profile brands in children’s entertainment, fashion and corporate brands including Disney, Universal, Nickelodeon, Warner Bros., Lego, Sesame Street, Harley-Davidson, Levi’s, PVH, Perry Ellis, Russell Athletics, Chinese Laundry, and Rachel Rachel Roy, just to name a few.

Prior to SG, Elisa held several senior-level roles on the licensor side, culminating as VP for Copyrights America spearheading US operations.

During that time, she was responsible for marketing and brand strategy for 10 different licenses with over 75 licensees and built North American programs for Maisy, Paddington Bear, Peter Rabbit by Beatrix Potter, and other global brands.

“Having worked on both sides of the licensing industry for over 20 years, I truly see both sides of the deal and I know how to create win-win licensing deals” said Gangl. “Working with a company like The Brand Liaison that has such great brands and so many strong manufacturing clients is a perfect fit for my experience. I am thrilled to be working with such an amazing company and a great team that Steven and Karen have assembled.”

Elisa will joining The Brand Liaison at Licensing Expo May 23-24-25, and can be reached by email at

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