FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the international governing body of association football—will cover the long-term licensing programs surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration specifically focuses on licensing … [Read more...] about Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
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Bailey’s Partners With Lir For Line of Christmas Treats
Bailey's, one of the world's largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season. Bailey's launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo … [Read more...] about Bailey’s Partners With Lir For Line of Christmas Treats
Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
The best selling children's series Ninja Life Hacks announced a license agreement with Fathead for vinyl wall graphics, cutouts, wall hangings and more. The Ninja Life Hacks licensing deal with Fathead brings the Ninja Life Hacks superheroes to life, encouraging children to feel and discuss their emotions. Fathead’s Ninja Life Hacks line will be available on fathead.com and … [Read more...] about Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
Licensing Agencies: Moulin Rouge Selects The Point.1888 As Its Licensing Dance Partner
The world-famous Parisian cabaret Moulin Rouge has appointed The Point.1888 as its licensing agency. The Moulin Rouge, named after the red windmill on its roof, started life in 1889 as a popular cabaret and dancing hall in the Montmartre region of Paris. A regular haunt for Montmartre artists, it was the birthplace of the French can-can dance, and hosted some of the world's … [Read more...] about Licensing Agencies: Moulin Rouge Selects The Point.1888 As Its Licensing Dance Partner
Licensing Jobs: Software Firm Flowhaven Announces Four Key Hires
Flowhaven Makes Key Hires, Recruiting From Amazon, Atlassian, Espagon, and Zalando. Flowhaven, a leading Licensing Relationship Management platform (LRM), has strengthened its global leadership team with four strategic hires as the company continues its growth trajectory. Adam Rubin has joined the company as Vice President of Revenue, Tomi Heinonen as Vice President … [Read more...] about Licensing Jobs: Software Firm Flowhaven Announces Four Key Hires
Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories
VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars. "At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories … [Read more...] about Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit
It seems it's all about the Metaverse and Virtual Reality this year, and now Masterchef is joining the trend through a partnership with virtual reality leader Abacus Brands. Abacus Brands, a leader in educational virtual reality toys, is partnering with Masterchef Junior on a virtual reality cooking kit. The STEM focused kit features a unique interactive cooking experience … [Read more...] about Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit
Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
The licensing sustainability organization Products of Change continues to grow its core team, and has now appointed Gary Pope as its new Children's Ambassador. Products of Change’s mission is to encourage companies and brands to meet their sustainability goals through education and working together to share best practices. As children’s ambassador, Pope is assigned to support … [Read more...] about Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media
Genius Brands International says it has completed the acquisition of WOW Unlimited Media in a deal the company says will create "a global animation and digital media powerhouse." The two companies announced Oct. 27 that they have entered into a definitive agreement whereby Genius Brands will acquire WOW! for approximately US$53 million in cash and stock. WOW! Unlimited Media … [Read more...] about Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media