The Licensing Letter

TLL

Magic: The Gathering Crossovers With Fortnite and Street Fighter

Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter

Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams

Licensing Expo Returns To Vegas For In-Person Conference

It's been a long time since people in the licensing industry have been able to meet in person at a conference or trade show, but that changes in May next year. Licensing Expo  today announced America's largest licensing event will return in-person to Mandalay Bay in Las Vegas in 2022. Produced in partnership with the industry trade association Licensing International, the … [Read more...] about Licensing Expo Returns To Vegas For In-Person Conference

ESPN In Talks For $3 Billion Sports Betting Deal

The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN has already held talks with operators like the online gambling company DraftKings and casino operator Caesars Entertainment, among others. ESPN already has marketing … [Read more...] about ESPN In Talks For $3 Billion Sports Betting Deal

Little Prince Licensing Deals Abound For 75th Anniversary

By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary

Brand Central Announces E-Commerce Division

The global licensing consultancy Brand Central announced this week the launch of its new e-commerce division through a partnership with LA-based e-commerce platform provider, The Missing Piece. The move comes as brands and retailers have shifted massively toward e-commerce, a trend accelerated by pandemic restrictions in 2020 and continuing into 2021. Brand Central says the … [Read more...] about Brand Central Announces E-Commerce Division

ARTiSTORY Signs With Boston Museum of Fine Arts

The artsy folks at ARTiSTORY continue to expand their client portfolio with the addition of the Museum of Fine Arts, Boston (MFA), one of the most comprehensive art museums in the world. The partnership allows ARTiSTORY to access nearly 500,000 works of art to inspire designs that they will license globally, excluding China.  “We at ARTiSTORY are very pleased to have signed … [Read more...] about ARTiSTORY Signs With Boston Museum of Fine Arts