LA-based luxury streetwear brand Teddy Fresh has announced the online release of their Teddy Fresh x Care Bears collection on January 21, elevating the Teddy Fresh brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980’s Care Bears animated series, the collection aims to evoke the nostalgia, creativity … [Read more...] about Teddy Fresh Launches Cute Collab With Care Bears
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Authentic Brands Announces Slate of Executive Promotions
Authentic Brands Group has announced several executive promotions as it continues to position itself for sustainable and scalable growth around the world. The company says ABG has experienced consistent growth over the last year. The addition of new brands including Forever 21, Brooks Brothers and Lucky Brand have boosted the value of its global brand portfolio, which now … [Read more...] about Authentic Brands Announces Slate of Executive Promotions
Opinion: 5 Tips To Avoid Influencer Marketing Disasters
By Stacy DeBroff Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic Influencer campaigns, … [Read more...] about Opinion: 5 Tips To Avoid Influencer Marketing Disasters
Super 7 Teams With Toho For Godzilla Figures
In time for the upcoming Godzilla vs. Kong film this year, San Francisco-based Super 7 is teaming up with the Toho Company to introduce Godzilla to its world of ReAction figures and other products. Founded in 2001, Super7 is a premier pop-culture design house and producer of toys, apparel and collectibles. Led by designer Brian Flynn, Super has harnessed the graphics, … [Read more...] about Super 7 Teams With Toho For Godzilla Figures
Hot Wheels Partnership With NASA is Out of This World
Hot Wheels has been partnered with NASA for more than 30 years, and this week came out with its first new, space-themed mini collection over two decades. The mini carmaker is helping NASA kick off another historic year of space exploration firsts with the release of the new Mars Perseverance Rover die-cast vehicle. The product is a detailed 1:64 scale replica model inspired by … [Read more...] about Hot Wheels Partnership With NASA is Out of This World
Barbie Named Top Global Toy Brand For 2020
Mattel, Inc. enjoyed a wildly successful year in 2020, producing many of the top selling toy brands globally, and riding a large increase in toy spending during the pandemic to one of their best revenue years of all time. As well, the definitive retail industry research company The NPD Group has now named Mattel's Barbie brand as the 2020 top global toy property of the year, … [Read more...] about Barbie Named Top Global Toy Brand For 2020
US Toy Industry Enjoys Boom Times in 2020
One industry that proved itself immune to the COVID-19 virus is the toy sector, which saw a staggering 16 per cent increase in revenue in 2020. According to a report by The NPD Group, US toy sales generated $25.1 billion in 2020, an increase of $3.5 billion. One interesting data point is that the number of unit sales for the year were flat while the average selling price … [Read more...] about US Toy Industry Enjoys Boom Times in 2020
Lego and Universal Music Group Launch Music Video Maker
In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, "a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music." The companies say in a joint statement that LEGO VIDIYO is a … [Read more...] about Lego and Universal Music Group Launch Music Video Maker
Who’s News: The Point.1888 Continues to Expand
Licensing and branding firm The Point.1888 has successfully navigated the COVID-19 pandemic so successfully that it's now in the fifth phase of corporate expansion, with five new key hires. The Point.1888 says the expansion, which will involve new roles in the Commercial, Product Development, Marketing and Legal divisions, is an exciting new stage but also very much a necessity … [Read more...] about Who’s News: The Point.1888 Continues to Expand
UFC Names Panini America Exclusive Collectible Global Trading Card Partner
UFC, the world’s premier mixed martial arts organization, has entered into a new, multi-year licensing agreement with Panini America, the world’s largest licensed sports and entertainment collectibles company. The partnership, negotiated by IMG, grants Panini America the rights to become UFC’s official and exclusive collectible trading card partner. “We are thrilled to welcome … [Read more...] about UFC Names Panini America Exclusive Collectible Global Trading Card Partner