The Licensing Letter

Top Story

Who’s News: Paramount Global Names New VP of Consumer Products

TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products

Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service

By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service

Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection

By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection

Licensed Rights to Represent Famed Surrealist Artist Laurel Burch

By Allison Watkinson TLL Reporter Licensed Right International has signed an agreement with Laurel Burch Studios to represent the late artist Laurel Burch. The licensing agency will be representing the art and design of Laurel Burch in North America. Laurel Burch was an American painter, entrepreneur, product designer and licensor who was active in the surrealist … [Read more...] about Licensed Rights to Represent Famed Surrealist Artist Laurel Burch

Famosa Group to Help Molang Conquer Europe and Latin America

By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America

Hasbro Goes All Out to Celebrate 40 Years of Transformers

By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers

Marvel, Disney, LEGO the Top Brands for Kids in 2024

By Gary Symons TLL Editor in Chief A major survey by The BrandTrends Group has identified the top 10 global brands for children, led by Marvel. BrandTrends Group CEO, Philippe Guinaudeau says the new data charts a course for marketers in the ever-evolving licensing industry, grounded in robust global research. Conducted across 40 countries, with about 70,000 respondents aged … [Read more...] about Marvel, Disney, LEGO the Top Brands for Kids in 2024

Virtual Brand Group Launches Digital Fashion Line for The Voice

By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice

London’s Savile Row Company Expanding Through Partnership With Brand Liaison

By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison