The Licensing Letter

Retailers

Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey. Of the total $114.0 billion in licensed retail sales estimated in the territory, sales … [Read more...] about Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Fashion, Corporate Trademarks Drive Licensed Sales through Ecommerce Channels in 2018

Contact the editor at karina@plainlanguagemedia.com In 2018, licensed retail sales through online/ecommerce channels reached $13.7 billion in the U.S. and Canada, up 4.7% from the previous year. In comparison, sales through brick and mortar channels were up just 0.8% compared to the previous year. Licensed sales through ecommerce make up 12.4% share of all sales in the U.S. … [Read more...] about Fashion, Corporate Trademarks Drive Licensed Sales through Ecommerce Channels in 2018

Discount, Value Channels Drive Fashion Brand-based Growth in 2018

Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed fashion brand-based goods jumped 1.6% in 2018, with most of the growth emerging from discount and value retailers. Despite the loss of thousands of retail storefronts over 2018, sales through brick-and-mortal locations grew 1.1% overall, while ecommerce sales grew 5.1% and other channel sales … [Read more...] about Discount, Value Channels Drive Fashion Brand-based Growth in 2018