The Licensing Letter

Retailers

What Consumers Will be Looking for in a Post-COVID World

By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends and habits will stay. At Brand Central Insights we’ve been able to look at the trends from the last year at a bird’s-eye view to see what’s going to stick around for the long … [Read more...] about What Consumers Will be Looking for in a Post-COVID World

Vir The Robot Boy Is Now Teaching Kids

  New Partnership Between Wow Kidz and Twinkl to Create Educational Materials Schools have taken a real hit over the past year due to COVID-19, but Vir the Robot Boy is flying in to the rescue with a new range of themed educational resources. The initiative is due to a partnership between Wow Kidz, the kids’ animation brand owned by Cosmos-Maya,  with the global … [Read more...] about Vir The Robot Boy Is Now Teaching Kids

Fanatics Partners With NFL and Amazon In Major Strategic Shift

By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that's because the market is largely cornered by Fanatics. Now, that may be changing due to a game changing new partnership between the National Football League, Fanatics, and Amazon. The … [Read more...] about Fanatics Partners With NFL and Amazon In Major Strategic Shift

Forbidden Planet Releasing New Merch Based on Classic Paramount Films

Forbidden Planet, a pop culture product developer, has partnered with ViacomCBS to release new merchandise featuring several of Paramount Pictures classic films, including Forrest Gump, Top Gun, and the hilarious cult classic Galaxy Quest. In total seven Paramount films are included in the new range of apparel and giftware that will be released through Forbidden Planet's … [Read more...] about Forbidden Planet Releasing New Merch Based on Classic Paramount Films

Toys R Us Is Back in Business … Again

Big news for those in the toy and toy licensing industry, as brand management company WHP Global announced Monday it has acquired the controlling interest in Tru Kids, the parent company of Toys R Us, Babies R Us and the Geoffrey the Giraffe brand. Toys R Us has struggled to survive in a world beset by a rapid shift to e-commerce, and filed for bankruptcy protection in 2017. … [Read more...] about Toys R Us Is Back in Business … Again

LEGO Caps Breakout Year With 13% Growth

By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the world's top kids' entertainment companies. That success has also translated into growing revenue, as the European tosco reported a 13% increase in revenue to $7 billion, at a time … [Read more...] about LEGO Caps Breakout Year With 13% Growth

Minecraft Gets Physical With Scavenger Hunt

The massively popular online world of Minecraft has now crossed into the real, physical world in an innovative cross-promotion with the Australian department store chain Big W. Minecraft, which allows players to build out their own virtual worlds and environments, is considered by many to be the world's best-selling video game of all time. Now, fans in Australia are seeing the … [Read more...] about Minecraft Gets Physical With Scavenger Hunt

Twin Studies Predict Strong Recovery For Licensing and Retail

By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world.  License Global released its report—COVID-19: What … [Read more...] about Twin Studies Predict Strong Recovery For Licensing and Retail