By Gary Symons TLL Editor in Chief Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes. Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading … [Read more...] about Octane5 Enters the NIL Licensing Game with The Brandr Group
Sports
Speed Society Releases Streetwear Collection with VP Racing
By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing
EA Changing the Game With UEFA Partnership
Not Just for Boys Anymore: EA's Work With UEFA Brings Female Players into FIFA 23 By Gary Symons TLL Editor in Chief Video gaming giant EA SPORTS has announced key initiatives to promote women's football, and to include female players in its games. The announcement was made at the Women's Football Summit, where Electronic Arts Inc. unveiled a multi-year partnership … [Read more...] about EA Changing the Game With UEFA Partnership
Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters
By Allison WatkinsonTLL Reporter Authentic Brands Group has partnered with water sports manufacturer Sport Dimension on a line of seascooters for its Nautica brand. The licensing agreement between the two companies makes Sport Dimension responsible for designing, distributing and manufacturing Nautica branded Seascooters worldwide. Nautica is a US-based lifestyle brand … [Read more...] about Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters
EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23
By Allison WatkinsonTLL Reporter Electronic Arts and the NHL have released a new entry to the EA Sports NHL franchise featuring players from the IIHF Women's League. For the first time in the video game franchise's history, IIHF World Women's Championship members, such as Team Canada’s Sarah Nurse, can be included in the same Hockey Ultimate Team as male players. The IIHF … [Read more...] about EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23
The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
By Allison WatkinsonTLL ReporterThe NHL and The Zamboni Company have partnered with Kool Karz Playground to launch the world’s first electric Zamboni ride-on toy. After many years in development, the co-branded Kool Karz NHL Zamboni Ride-On Toy has been officially released in time for the 2022-23 NHL season. “This product has been decades in the making,” said Paula Coony, Brand … [Read more...] about The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
Gaming: Rocket League Cars Hit the Track in Real Life
Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life
Sports Licensing: Prime Video Scores Big With NFL License
By Gary Symons TLL Editor in Chief It appears Amazon's billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon's Prime Video aired the first of its Thursday Night Football (TNF) matches on Sept. 15. Its deal with the NFL means that, outside of teams' local markets, NFL fans need to tune in to Prime's streaming service to catch their … [Read more...] about Sports Licensing: Prime Video Scores Big With NFL License
EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals