Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football. Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to "go long ... really long ... because the innovative design … [Read more...] about NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
Sports
Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
Diageo Becomes NFL’s First Spirits Sponsor
The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand's Crown Royal Canadian Whisky. Diageo says the parties have structured a multiyear partnership with the NFL fan in mind. It will include on-site activation and engagement with adult fans, and ongoing content … [Read more...] about Diageo Becomes NFL’s First Spirits Sponsor
Italian Football Star Joins 44 Cats For Charity Initiative
It's hard to say which Italians love more—cats or football—but you certainly can't go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco Verratti and the four feline protagonists from the popular show 44 Cats. The partnership was formed as the UEFA European Football Championship is around the … [Read more...] about Italian Football Star Joins 44 Cats For Charity Initiative
Fanatics Dives Into NFTs With Majority Stake in Candy Digital
North America's largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a "next generation digital collectible company" that is entering the NFT space with three of the world's most … [Read more...] about Fanatics Dives Into NFTs With Majority Stake in Candy Digital
NFL Develops Costume Line With Jerry Leigh
The National Football League and the NFL Players' Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even … [Read more...] about NFL Develops Costume Line With Jerry Leigh
UFC Taps Startup Fabacus For Fan Reward Program
In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events … [Read more...] about UFC Taps Startup Fabacus For Fan Reward Program
Warner Launches Space Jam Licensing Onslaught
More than 200 licensing partners launching 'Looney' collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New Legacy. The mixed animation and live action flick stars basketball star LeBron James playing alongside proven hoop ball talents Bugs Bunny, Lola … [Read more...] about Warner Launches Space Jam Licensing Onslaught
Sports Illustrated Teams Up With LeBron James For Apparel
It's part of the lore behind LeBron James' stellar NBA career that in 2002 he was featured on a Sports Illustrated cover that proclaimed James as "The Chosen One." Almost two decades later, Sports Illustrated is now teaming up with James and his UNKNWN apparel company to drop a quickstrike collaboration that honors the iconic athlete’s first of almost 30 Sports Illustrated … [Read more...] about Sports Illustrated Teams Up With LeBron James For Apparel