The Licensing Letter

Sports

The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month's quarterly sales rankings features a mix of new and familiar faces, including perennial … [Read more...] about The Top 50 NFL Player Sales List

Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards

NCAA’s New Rule Creating Student Millionaires

By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA's policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA will now allow athletes to earn money from their involvement in collegiate sports, and this week the case of Alabama Crimson Tide quarterback Bryce Young has … [Read more...] about NCAA’s New Rule Creating Student Millionaires

First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click … [Read more...] about First Group Licensing Program For NCAA Athletes Launched At UNC

Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO

Brevettar: A New Player In Global Sports Licensing

A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. As the exclusive licensing agent for Upper Deck, the worldwide leader in … [Read more...] about Brevettar: A New Player In Global Sports Licensing

NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch

Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football.  Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to "go long ... really long ... because  the innovative design … [Read more...] about NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch

Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales