The internationally renowned outer wear company Canada Goose has announced a multi-year partnership to become the outerwear partners with the National Basketball Association. As part of the agreement, Canada Goose will develop exclusive designs for both players and fans every year, in a collaboration with the LA-based brand RHUDE. Canada Goose has announced a multi-year … [Read more...] about The NBA Warms Up To Canada Goose
Sports
Under Armour Slashed Sponsorships in 2020
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February, which shows the company slashing its sponsorship spending by an astounding 47 per cent in a single year. The cuts reduce Under Armour's spending on sponsorships from $679.1 … [Read more...] about Under Armour Slashed Sponsorships in 2020
TikTok Enters The Octagon With UFC Partnership
TikTok isn't just a social media site; it's more of an entertainment conglomerate with a singular talent for licensing deals ... and the Chinese-owned company is proving it again with a multiyear deal announced with UFC, the world's premier Mixed Martial Arts (MMA) organization. UFC announced the deal last week as a way to increase its exposure across the TikTok multiverse, and … [Read more...] about TikTok Enters The Octagon With UFC Partnership
TreImage Adds BALL’N Lifestyle Brand To Its Roster
The Marketing and Licensing Agency TreImage, LLC continues to gain street cred with the addition of the BALL’N brand to its roster. “BALL’N is very pleased to announce our new partnership with Trelmage." said Rod Jeter, founder of the BALL’N brand. “Charles and his team have a proven track record as a successful licensing agency. This partnership, being formed by two … [Read more...] about TreImage Adds BALL’N Lifestyle Brand To Its Roster
Under Armour Ending Licensing Deal With NFL
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract termination, but the Financial Times reported this week the deal will end later this year. The company's licensing deal with the NFL allowed the brand … [Read more...] about Under Armour Ending Licensing Deal With NFL
Disney/Pixar Release Nascar Products for #CarsWeek
Disney and Pixar’s Cars Week is back, leading up to this year’s Daytona 500 on Feb. 14, with all new products and activations inspired by popular real-life NASCAR drivers and iconic Disney and Pixar’s Cars characters. Disney says its classic Cars characters like Lightning McQueen, Jackson Storm, Mater, Luigi and Guido have been "NASCAR-ified," and some of the most notable … [Read more...] about Disney/Pixar Release Nascar Products for #CarsWeek
Jazwares Tag Teams With UFC For New Collectibles Line
Global toy company Jazwares, and UFC, the world's premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and role play collectibles. The new line of collectibles is already available for preorder now from Ringside Collectibles. The new wave of collectible figures includes Conor McGregor, … [Read more...] about Jazwares Tag Teams With UFC For New Collectibles Line
EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
Electronic Arts' partnership with FIFA has been incredibly lucrative for both parties, and now the EA SPORTS division is doubling down with a massive expansion of games based on their collaboration. EA announced this week the signing of a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. As well, EA is expanding football … [Read more...] about EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
IMG and World Rugby Seek Apparel Licensing Partner
World Rugby and its licensing agency IMG are on the hunt to find a global sports apparel suppliers for all World Rugby competitions up to 2024. For the first time, IMG says the chosen supplier will have access to all of the rights and assets for every one of World Rugby's international meets, including the World Cup in 2021 and 2023. The most recent World Cup was held in … [Read more...] about IMG and World Rugby Seek Apparel Licensing Partner
UFC Names Panini America Exclusive Collectible Global Trading Card Partner
UFC, the world’s premier mixed martial arts organization, has entered into a new, multi-year licensing agreement with Panini America, the world’s largest licensed sports and entertainment collectibles company. The partnership, negotiated by IMG, grants Panini America the rights to become UFC’s official and exclusive collectible trading card partner. “We are thrilled to welcome … [Read more...] about UFC Names Panini America Exclusive Collectible Global Trading Card Partner