In the latest stage of the Streaming Wars, Paramount Plus has added a staggering 1,000+ new movie releases to its catalog, almost doubling the streaming services film offerings in one big move. Among those flicks the ViacomCBS-owned streamer picked up Infinite, Paramount's new sci-fi thriller starring Mark Wahlberg and Chiwetel Ejiofor, for an exclusive debut. By the end of … [Read more...] about You’ll Need 1,000 Bags of Popcorn to Watch Paramount+
TLL
G FUEL Celebrates World Tetris Day With New Drink
Need a little more energy to break your Tetris high score? Fear not: The global beverage company G FUEL has you covered with a new Tetris-themed energy drink called Tetris Blast. In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL announced this week it has teamed up with The Tetris Company, Inc. to drop a Tetrimino of deliciousness. G FUEL's Tetris … [Read more...] about G FUEL Celebrates World Tetris Day With New Drink
I Scream, You Scream, And Now Dogs Scream For Ice Cream
Dogs have always loved ice cream ... but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain's carbon negative ice cream purveyor Jude's, that's about to change. Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to … [Read more...] about I Scream, You Scream, And Now Dogs Scream For Ice Cream
Kids Understand Racism Better Than We Think: Sesame Workshop Study
A landmark study by Sesame Workshop has found the vast majority of children believe that people of different races are not treated fairly in the United States. According to the study Coming Together: Family Reflections on Racism, conducted by Sesame Workshop to better understand how the events of last summer were affecting and being perceived by children, 86% of … [Read more...] about Kids Understand Racism Better Than We Think: Sesame Workshop Study
BBC Assigns License for Bluey to Tech Toy Firm VTech
BBC Studios has signed a multi-territory licensing deal with VTech to produce electronic role play toys, further expanding its rapidly growing global licensing portfolio for the popular, award-winning children’s TV show Bluey. Bluey is an Australian children's show about a lovable Australian shepherd that has since taken most of the world by storm since it was first aired less … [Read more...] about BBC Assigns License for Bluey to Tech Toy Firm VTech
JLKBrand Signs Up For Years Of Misery With Lemony Snicket
By Gary Symons TLL Editor in Chief There's never been a series of children's books like Lemony Snicket: A Series of Unfortunate Events, in which people are either stupid or horrible—or possibly both stupid and horrible—the worst always happens, and happy endings are for saps. But despite all of those warnings, JLKBrand has agreed to represent the Lemony Snicket brand in its … [Read more...] about JLKBrand Signs Up For Years Of Misery With Lemony Snicket
Bravado Lands Sprawling Merch Deal With Warner Bros.
Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement that will see Bravado working with film titles from WB's 2021 and 2022 line-up, as well as more than 100 legacy movie … [Read more...] about Bravado Lands Sprawling Merch Deal With Warner Bros.
Trends: Rise Of The ‘Re-Commerce Economy’
By Alicia Rosa Manager of Trend & Creative Services Brand Central Re-commerce, or reverse commerce, is peaking with the introduction of a slew of new resale partnerships and concepts from mainstream retailers and brands. This industry has been rapidly on the rise over the last few years, accelerated by COVID and Gen Z’s desire to shop more sustainably and create less … [Read more...] about Trends: Rise Of The ‘Re-Commerce Economy’
Fanatics Dives Into NFTs With Majority Stake in Candy Digital
North America's largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a "next generation digital collectible company" that is entering the NFT space with three of the world's most … [Read more...] about Fanatics Dives Into NFTs With Majority Stake in Candy Digital
Merged WarnerMedia/Discovery Rebranded
Two weeks after the merger of WarnerMedia and Discovery, the new company's CEO David Zaslav has revealed the streaming service will now be known as Warner Bros. Discovery, tipping the hat to the history of both parties. Zaslav unveiled the new name and a new logo to staff (pictured), and also worked in a tagline for the new entity, borrowing the line "The stuff that dreams are … [Read more...] about Merged WarnerMedia/Discovery Rebranded