TLL Staff The festive season approaches with many of the big holidays of the year like Thanksgiving, Black Friday, Hannukah, Christmas, Kwanza, and of course, National Stranger Things Day. Fisher-Price is marking the big day with a newly released Little People Collector set based on the events and characters of the massive Netflix hit Stranger Things. There will be three … [Read more...] about Little People Take a Dark Turn With Stranger Things Collection
Toys and Games
Top Toy Companies Double Down on Upgraded Permanent Stands at Spielwarenmesse
By Gary Symons TLL Editor in Chief The world's largest toy fair, Spielwarenmesse, says 21 large companies have extended their tenancy in the 'permanent stands' in Hall 12.2 at the Nuremberg Conference Centre. Spielwarenmesse offers something very different for major exhibitors in the toy industry, which is seldom seen at any other trade show. The permanent stands in … [Read more...] about Top Toy Companies Double Down on Upgraded Permanent Stands at Spielwarenmesse
NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
By Allison Watkinson TLL Reporter Hasbro has just renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch BEYBLADE X, the next generation of BEYBLADE products. Following a July debut in Japan, these much-anticipated Generation 4 Beyblade products will see a global launch in Fall 2024, coinciding with the brand's 25th … [Read more...] about Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
Who’s News: Mark Kingston to Lead Licensing at PMI Kids’ World
By Allison Watkinson TLL Reporter The toy company PMI Kids' World has appointed Mark Kingston as its new lead for licensing and business development. PMI says the company is at a pivotal point in its development right now, having recently added licenses for Stumble Guys, Piñata Smashlings and Pudgy Penguins to its stable. Kingston has demonstrated a strong record for … [Read more...] about Who’s News: Mark Kingston to Lead Licensing at PMI Kids’ World
Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Van Gogh Museum Halts Distribution of Free Cards Due to Crowd Chaos By Gary Symons TLL Editor in Chief The Van Gogh Museum has stopped selling limited edition Pokémon cards at its shop in Amsterdam, as massive crowds of fans created a security threat. The collaboration between the museum and The Pokémon Company has been a stunning success, but the Van Gogh Museum says … [Read more...] about Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Monster High Launches Initiative To Support Children’s Mental Health
By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health
Spin Master’s Billion Dollar Deal to Buy Melissa & Doug
By Gary Symons TLL Editor in Chief Spin Master has agreed to acquire Melissa & Doug in a move designed to bolster its presence in early childhood play. The Canadian toy and production company has grown to become one of the largest toy companies in the world, and this week offered $950 million to buy out US-based Melissa & Doug. Spin Master says the acquisition … [Read more...] about Spin Master’s Billion Dollar Deal to Buy Melissa & Doug
Patch Collection Celebrates Loteria Don Clemente with Licensed Patches
By Allison Watkinson TLL Reporter Pacific Swell Brands has secured a licensing partnership between the Loteria Don Clemente card game brand and the Patch Collection. Loteria is a bingo style card game that uses cards that feature artistic renditions of symbols associated with Mexican customs, beliefs, traditions, and folklore. The game is often played during family … [Read more...] about Patch Collection Celebrates Loteria Don Clemente with Licensed Patches