By Allison Watkinson
TLL Reporter
Jazwares has acquired the Australian toy distribution company Big Balloon as part of its continued strategy for global expansion.
“The company’s leadership, combined with the cultural alignment and our mutual passion for brands, made this the natural evolution for both our businesses,” said Big Balloon co-founder, Chris Loverso. “As team members, not just partners, we will be able to add our extensive experience and expertise in the Australian marketplace to add value and continue to grow the market-leading Jazwares brands and the long-serving partners we proudly represent in Australia.”
Big Balloon will be renamed Jazwares Australia to emphasize its new status as a division of the global Jazwares toy company.
Chris Loverso will continue to serve as managing director of the newly-renamed Jazwares Australia company division.
“The Australian toy market is a $1.7B industry,” said Jazwares CEO, Judd Zebersky. “The acquisition of Big Balloon is an investment in our future global growth with a solid partner in the Australian market. Chris Loverso is an excellent manager and we are fortunate to have him and his entire team become a part of the Jazwares family,” added Zebersky. “Jazwares Australia will have a major impact on the toy industry in the long-term, with the team’s laser focus on Jazwares’ brands and business, adding value to all retail partners and consumers.”
Founded in 2010, Big Balloon is a full-service toy distribution company that specializes in providing suppliers and retailers with multi-level marketing and sales programs.
Through its extensive network of distribution partners, the company aims to provide brands with long-term sustainability for the Australian toy market.
Big Balloon’s expertise encompasses multiple product categories such as plush, preschool, action, crafts, outdoor and more.
“Jazwares has worked with Big Balloon for eight years now,” said Jazwares SVP, Arthur Ferreira. “We will build on that foundation to further strengthen local relationships with established global licensing partners, providing a closer connection to the end consumer. And we will continue to work closely with our third-party distribution partners around the world to consistently deliver results.”
A Berkshire Hathaway company, Jazwares is a global toy manufacturer that represents a portfolio of wholly-owned and licensed brands.
Founded in 1997, Jazwares works to identify new and relevant trends to transform into branded play products.
The company provides toy manufacturing services to brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, Hello Kitty, and more.
In addition to toys, Jazwares also creates products and services related to metaverse gaming, costumes and pet products.
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