By Allison Watkinson TLL Reporter The Moose Toys company recently announced its commitment to reducing its greenhouse gas emissions to net-zero by 2040. The Australian toy company has set several long and short term sustainability targets that are in line with the international Paris Agreement. These goals will be verified by the Science Based Targets Initiative (SBTi) … [Read more...] about Sustainability: Moose Toys Sets Net Zero Goal For 2040
Toys and Games
Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
Gary Symons TLL Editor in Chief As a journalist, you never think you're going to write a sentence like "The Black Eyed Peas are suing a toy company over a pooping unicorn toy," but such is life. When I saw the news that BMG Rights Management has filed a suit against MGA over their Poopsie Slime Surprise: Dancing Unicorn toy, I had to double check to make sure someone … [Read more...] about Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement
By Gary Symons TLL Editor in Chief Hasbro’s hugely successful Wizards of the Coast faced a fan revolt this week over its new licensing rules. At one point, as Games Radar reported, so many fans cancelled their subscriptions to the online hub D&D Beyond that it apparently caused the site to crash. So, what touched off this fury among the Dungeons & Dragons … [Read more...] about Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement
Chefclub Signs Five New Licenses For Cooking Themed Toys
By Allison Watkinson TLL Reporter The food-themed content studio Chefclub has secured five new toy distribution partnerships with White Knight Toys, Autruche, Hutter Trade, JPM Toys, and CMC Global. The companies will be the exclusive domestic licensing agents for Chefclub’s line of kid-focused cooking utensils in their respective regions. White Knight Toys will be … [Read more...] about Chefclub Signs Five New Licenses For Cooking Themed Toys
Spin Master Goes High Tech With Acquisition of HEXBUG
by Allison Watkinson TLL Reporter Spin Master has reached a licensing agreement with Innovation First International to acquire the company's robotic toy brand HEXBUG. Innovation First International is a privately-held corporation that manufactures and produces robotic products for the consumer, education, and business-to-business markets. "At Spin Master we are … [Read more...] about Spin Master Goes High Tech With Acquisition of HEXBUG
Mattel Unveils All New Line for Disney Princess and Frozen
By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen
Body Glove Inks Deal with ESI For Growth In Consumer Electronics
The action-sports brand Body Glove has announced a new licensee deal to expand its consumer electronics business. The multi-year agreement will see ESI Cases & Accessories license the Body Glove brand in the consumer electronics market across the United States, Canada, and Latin America. The deal was brokered by Starwood Brands, a brand licensing agency which … [Read more...] about Body Glove Inks Deal with ESI For Growth In Consumer Electronics
Trade Shows: World of Toys Program Expands to New York and Tokyo
By Gary Symons TLL Editor in Chief Now that the COVID-19 pandemic is over, Spielwarenmesse has been on a tear, expanding its programs around the globe. Spielwarenmesse eG is a fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg-based company organizes the world-leading Spielwarenmesse toy fair in Nuremberg, … [Read more...] about Trade Shows: World of Toys Program Expands to New York and Tokyo
Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
By Allison WatkinsonTLL ReporterJust Play has reached a worldwide master toy licensing agreement with Hasbro for the company's long-standing Easy-Bake brand. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes were originally introduced in 1963 and continue to be among Hasbro's top-selling items today.Hasbro is a global entertainment conglomerate that delivers … [Read more...] about Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
Magic Mixies Becoming “A Licensing Hit” Says Bulldog
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals with Kokomo and RJ Bags for Moose Toys’ Magic Mixies brand. Founded in 2007, Bulldog is a UK-based licensing agency that works with brand owners to develop merchandise programs for both international and domestic markets. The Magic Mixies brand initially launched during Christmas 2021 … [Read more...] about Magic Mixies Becoming “A Licensing Hit” Says Bulldog