By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun
Toys and Games
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
Board Games: The Force Is Strong With This One
By Allison Watkinson TLL Reporter Asmodee and Z-Man Games, in collaboration with LucasFilm, are releasing a licensed board game based on Star Wars: The Clone Wars. The upcoming board game is called Star Wars: The Clone Wars – A Pandemic System Game. It is set during the popular Lucasfilm television series, Star Wars: The Clone Wars. The licensed board game is built using … [Read more...] about Board Games: The Force Is Strong With This One
Who’s News: Major Changes to the Board of Hasbro
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company's Board of Directors. “On behalf of the entire Board of Directors and Hasbro team, I want to sincerely thank Ted and Ken for their years of service to Hasbro and for their unwavering commitment to our shareholders,” said Rich Stoddart, Chair … [Read more...] about Who’s News: Major Changes to the Board of Hasbro
Angry Birds Take Wing With Mighty Mojo Plush Line
By Allison Watkinson TLL Reporter Mighty Mojo Toys has partnered with Rovio Entertainment to release a new plush line-up based on the Angry Birds brand. The licensing deal was facilitated by Angry Birds’ global licensing agency, IMG. The licensing division of IMG is known for connecting its clients with high-profile licensees and opening up new avenues for marketing and … [Read more...] about Angry Birds Take Wing With Mighty Mojo Plush Line
Who’s News: New Top Gun Heading Jazwares’ Licensing Programs
The global toy and licensing company Jazwares has promoted Sam Ferguson to the role of Senior VP of Global Licensing. In his newly-expanded role, Ferguson will oversee the company’s global inbound and outbound licensing efforts, reporting to Judd Karofsky, Executive Vice President, Jazwares. Since joining Jazwares in 2016, Ferguson has been instrumental in growing the … [Read more...] about Who’s News: New Top Gun Heading Jazwares’ Licensing Programs
The Grinch Stars In New Version of Clue Board Game
By Gary Symons TLL Editor in Chief The game Clue is getting a devilish twist, as players can now set their detective skills on stopping The Grinch from stealing Christmas. Clue: The Grinch is a clever and unprecedented take on the popular board game. Instead of trying to figure out who's committing the crime, players are charged with foiling the Grinch's evil Yuletide … [Read more...] about The Grinch Stars In New Version of Clue Board Game
Gigantosaurus Gets Dino-Sized Toy Deal With United Smile
United Smile is launching a line of toys inspired by the hit show Gigantosaurus, from Cyber Group Studios. United Smile is the master toy licensee for Gigantosaurus, and says the new toy line will be designed by award-winning designer Darren Lee Phillipson of design_lead_play. “I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy … [Read more...] about Gigantosaurus Gets Dino-Sized Toy Deal With United Smile
Licensing: The Final Frontier For Playmobil and Star Trek
Star Trek fans can recreate an iconic scene from the films, as Playmobil has created an amazing replica of the Bird of Prey from Star Trek III. “Space: the final frontier. These are the voyages of the starship Enterprise. Its continuing mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.” These words … [Read more...] about Licensing: The Final Frontier For Playmobil and Star Trek
UNIS Arcade Deal Makes Emoji Smile :-)
By Allison Watkinson TLL Reporter UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand. Under the terms of the agreement, UNIS will handle the design, manufacture and distribution of the new coin-operated emoji games within key markets including EMEA, U.S., Canada, LATAM and APAC. The deal was … [Read more...] about UNIS Arcade Deal Makes Emoji Smile :-)